Interactividad, buscabilidad y visibilidad web en periodismo digital galardonado

Santos-Hermosa, Gema; Lopezosa, Carlos; Codina, Lluís

doi:10.7764/cdi.54.51731

Cited by 3 publications

(2 citation statements)

References 9 publications

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“…A study on interactivity, navigability, and visibility dimensions in digital media that have won the Online Journalism Awards and the World Digital Media Awards provided data for the creation of new services and products focused on user experience (Santos-Hermosa et al, 2023). Specific levels of attributes such as consumer advice-taking, search-engine optimization, perception-based interactivity, consumer message forums, product risk, and discounted pricing are crucial for motivating customers to purchase online (Sharma et al, 2019).…”

Section: Discussionmentioning

confidence: 99%

SEO vs. UX in Web Design

Juárez-Varón,

Juárez-Varón

2024

International Journal of Software Science and Computational Intelligence

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This work addresses a research gap in digital marketing by attempting to compare the effort in achieving the best organic search engine ranking with the effort in providing the best user experience in web navigation. The objective is to validate companies' efforts in the digital world, and the study is focused on the toy sector in Spain, specifically on the Google search engine, measuring the user experience in web browsing through neuromarketing biometrics. The top 30 results for each Google search were collected for the 638 keywords related to toys in Spain. Subsequently, the three best-positioned websites for the Google search results were determined, and their user experience was measured using neuromarketing biometrics, triangulated with qualitative research. This approach allows for contrasting brand authority in the digital world (visibility in a search) with the user experience in navigation (trust and ease of purchase decision-making). Results indicate that the best-positioned websites do not necessarily correspond to the best web navigation experiences.

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Section: Discussionmentioning

confidence: 99%

SEO vs. UX in Web Design

Juárez-Varón,

Juárez-Varón

2024

International Journal of Software Science and Computational Intelligence

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“…Our protocol has been christened "Analysis of interactivity, searchability and web visibility in digital newspapers" (or SAIPD in its Spanish acronym) (Santos-Hermosa, Lopezosa & Codina, 2022) and is a heuristic device. On occasions, such protocols are referred to as expert analyses, given that the analytic system so designed is intended for use by experts (and not users).…”

Section: Methodological Frameworkmentioning

confidence: 99%

Analysis of interactivity in digital journalism

Santos-Hermosa

Lopezosa

Codina

2022

Visualisations and Narratives in Digital Media. Methods and Current Trends

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We analyse interactivity in the digital press, focusing our study specifically on aspects related to user experience and user options for interaction. In so doing, our objective is the improvement of digital communication, by offering the news media a solid basis from which to evaluate their business model and their readers’ behaviour. We exploit a methodology based on the design and testing of a research protocol and undertake a comparative analysis employing an iterative process, thus ‘grounding’ our final theory in the data gathered. In this way, we obtain a protocol – ‘Analysis of interactivity, searchability and web visibility in digital newspapers’ or SAIPD in its Spanish acronym – that facilitates the extraction of data from the digital news media. This tool, as its name suggests, is designed around the three characteristic dimensions of the digital media (i.e. interactivity, searchability and web visibility) and employs a series of analytical parameters and indicators. In this chapter we examine four of these parameters related specifically to the dimension of interactivity: the media-user relationship, user-generated content, the user-user relationship and the personalization of content. Resumen Este trabajo analiza la interactividad en los diarios digitales, situando en el centro del estudio los aspectos relacionados con la experiencia de usuario y sus posibilidades de interacción. El objetivo que se pretende alcanzar es la mejora del emprendimiento en la comunicación digital, proponiendo a las empresas periodísticas bases sólidas de valoración de su modelo de negocio y del comportamiento de sus lectores. Los métodos empleados son el diseño y testeo de un protocolo de investigación y la realización de un análisis comparativo mediante un proceso iterativo desde la teoría a los datos, y a la inversa hasta obtener un protocolo articulado en indicadores operativos que permiten la extracción de datos. El protocolo en el que se enmarca la dimensión de interactividad que presentamos se denomina ‘Análisis de la Interactividad, buscabilidad y visibilidad web en periódicos digitales’, o SAIPD. Este sistema de análisis ha sido diseñado con base en las tres dimensiones características del medio digital (interactividad, buscabilidad y visibilidad web) y se ha desarrollado a partir de una serie de parámetros e indicadores de análisis. En el presente capítulo nos fijamos en cuatro de estos parámetros; concretamente los vinculados a la dimensión de la interactividad: la relación medio-usuario, los contenidos generados por usuarios, la relación usuario-usuario y la personalización de contenidos.

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Engaging the Audience: Interactive Features in Ukrainian Online Media

Zagorulko

2024

Aktual. pitannâ masovoï komun.

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The purpose of this study was to determine the current state of interactivity implementation in Ukrainian online media. Content analysis encompassed 150 of the country’s most popular online media outlets reveals a generally moderate level of interactive feature usage. The most common features are related to feedback, updates access, and communication within the audience. In contrast, the use of participatory features and interactive content is low. The study also found that online-only media emphasize opportunities for audience communication more than media with both online and offline versions. Additionally, the use of interactive features varies by thematic focus, with business and socio-political outlets employing more interactive features on average than other categories of media.

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Interactividad, buscabilidad y visibilidad web en periodismo digital galardonado

Cited by 3 publications

References 9 publications

SEO vs. UX in Web Design

SEO vs. UX in Web Design

Analysis of interactivity in digital journalism

Engaging the Audience: Interactive Features in Ukrainian Online Media

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