Intercandidate Facebook Agenda-Building Effect of Webb County Judge Election Campaigns on the US-Mexico Border

Flores, María de los Ángeles

doi:10.20999//nam.2017.b007

Cited by 1 publication

(1 citation statement)

References 11 publications

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“…Although Donald Trump was known for his active use of Twitter, the role of Facebook has been examined in the context of the heated 2016 presidential election in which he defeated Hillary Clinton (Beam, Hutchens, and Hmielowski 2018;Bossetta 2018;Rossini, Stromer-Galley, and Zhang 2020;Silva et al 2018). Research on the use of Facebook in election campaigns is not limited to presidential elections, but also includes congressional and gubernatorial elections (MacWilliams 2015;Mascaro, Novak, and Goggins 2012;Williams and Gulati 2013), legislators in each state (Bekafigo et al 2013), and local elected representatives (Flores 2017;Sances 2018).…”

Section: Facebook In Us Electionsmentioning

confidence: 99%

Why Did I Lose My Seat in the United States Congressional Elections? You Didn‘t Advertise Online Enough!

Školník,

Haman

et al. 2024

Acta Politologica

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In this paper, we examine campaign spending on Facebook during the 2020 U.S. congressional elections. We draw conclusions based on data from the Federal Election Commission and the Facebook Ad Library. This is one of the first articles on this topic. We point out and show how this data differs and how other researchers should treat it. Specifically, we focus on U.S. Democratic congresspeople who lost elections. Indeed, during the Democratic Party debate, voices were raised that its progressive wing was to blame for the loss of seats; in contrast, Rep. Alexandria Ocasio-Cortez, a rising star of the wing, argued that the lack of Facebook advertising was a factor in why seats were lost. The article concludes that the really well-known Democratic figures who lost the elections spent very little on Facebook ads compared to Ocasio-Cortez. We also compare Republican opponents with Democrats. In addition, we highlight how the Ocasio-Cortez campaign and the others differed with respect to the timing of campaign spending and the targeting of Facebook ads to specific states. Further, we compare data regarding campaigns available through the Federal Election Commission and Facebook and underscore the importance of the transparency of the Facebook Ad Library.

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