Intercultural communication in tourism

Jack, Gavin; Phipps, Alison; Arriaga, Octavio Barrientos

doi:10.4324/9781003036210-40

Cited by 5 publications

(3 citation statements)

References 25 publications

(28 reference statements)

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“…Gorter (2021) stated that LL centers on “language in the environment, words and images displayed and exposed in public spaces” (p. 4). Public signs also constitute a public platform for tourism studies (Jack, Phipps, & Arriaga, 2020). The choice of language and images on public signs can vary depending on the location, the function of the sign and the intended audience.…”

Section: Literature Reviewmentioning

confidence: 99%

Tourism representation and strategies on public signs: linguistic landscape of a Saudi southern tourist destination

Hazaea,

Al-Sofi,

Alfaifi

2024

IJTC

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Purpose This study aims to investigate multilingual representation on public signs in the High City tourist destination in Abha, Saudi Arabia. It also reveals the linguistic strategies used in such representation. Design/methodology/approach This exploratory qualitative study used purposive sampling to analyze bottom-up public signs collected from the target tourist destination. A preliminary analysis was conducted for a more in-depth qualitative analysis of every sign. An Excel database was used to provide a general description and a preliminary reading of the strategies before using an in-depth analysis of every sign. Findings The study revealed that monolingualism (Arabic or English) and bilingualism (Arabic and English) represented the High City as a tourist destination where the signs served information and symbolic functions. No single multilingual sign was found. Certain linguistic strategies were used on the public signs, including politeness, transliteration, hybrid representation, personification and fragmentary. Some tourist-oriented strategies, such as the crisis communication strategy, are still missing. Practical implications These findings indicate that this tourist destination still targets local and regional visitors, and its linguistic landscape (LL) needs further consideration in terms of internationalization and targeting international visitors. This study implies that bilingual Arabic and English tourist destinations are potential domains for translation students and English language learners. Originality/value This study has focused on the LL of a newly established tourist destination in Saudi Arabia. It has shed light on the nuanced representations and strategies used through public signage. It contributes to understanding how linguistic elements can shape tourists’ perceptions and experiences.

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Section: Literature Reviewmentioning

confidence: 99%

Tourism representation and strategies on public signs: linguistic landscape of a Saudi southern tourist destination

Hazaea,

Al-Sofi,

Alfaifi

2024

IJTC

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“…Tourism represents one of the largest global industries and population movements of all time (Jaworski and Thurlow, 2011) and opens up opportunities for intercultural and multilingual encounters (Jack et al, 2020). Surprisingly, however, increased mobility does not always result in greater intercultural knowledge or exchange.…”

Section: Introductionmentioning

confidence: 99%

Global Expectations, Local Realities: All-Inclusive Hotel Reviews and Responses on TripAdvisor

Reiter

Downing

Iveson

2023

Contrastive Pragmatics

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In this article we examine online reviews and hotel responses of Spanish hotel chains in two overseas tourist destinations: the Caribbean and Mexico. Drawing on a dataset of 96 hotel reviews we examine the intercultural experience of travellers as mediated by direct or indirect prior knowledge of the tourist destination and subsequent knowledge that results from visiting the host country and interacting with the locals, primarily with resort staff. The analysis shows, on the one hand, the global stance taken by the travellers to construct their reviews where the creation of an “intercultural space” is typically resisted and challenged in favour of expected global standards. The hotels’ responses, on the other hand, are constructed from a local rather than a global perspective. Findings reveal the intercultural tension that arises when lived experience of the specific culture cannot be married with the expectancies of homogeneity created by an increasingly globalised experience of tourism. The article concludes with a discussion of the role of interculturality, as conceived of in pragmatics, in a contemporary era characterised by discontent with digital information systems. It includes a discussion of some of the challenges in deploying the contrastive pragmatics toolkit to capture the intercultural space reported here and the extent to which it allows us to portray interculturality in the present day.

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“…В туристичному бізнесі міжкультурні комунікації відіграють ключову роль у створенні соціальної взаємодії між особами та групами, що представляють різні культури. Можна виокремити такі основні функції міжкультурних комунікацій в туристичній діяльності [2][3][4]:…”

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