Interculturality in Blended Learning: Challenges of Electronic Communication

Pikhart, Marcel

doi:10.1007/978-981-13-8260-4_9

Cited by 4 publications

(1 citation statement)

References 16 publications

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“…Many students do not quite grasp what information the foreign recipient should obtain. Pikhart (2019) writes that ignoring students' cultural differences and preferences for discussion leads to problems in intercultural business communication.…”

Section: Discussionmentioning

confidence: 99%

An Investigation into Undergraduate Students’ Readiness for Intercultural Written Communication in a Foreign Language

2021

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Employees’ ability to interact with international business partners in writing determines the success of their work, but difficulties conducting business correspondence in a foreign language complicate this process. The study aims to assess undergraduate students’ readiness for participation in intercultural written communication in a foreign language. The initial research data included the English language proficiency level for 169 undergraduate economics and management students and a list of difficulties performing written assignments. The study determined the degree of students’ awareness of how to write a business letter and readiness to conduct intercultural written communication. The level of the readiness was divided into high (8.88%), medium (66.27%), and low (24.85%). Such levels are enough for development of the students’ writing skills.

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Section: Discussionmentioning

confidence: 99%