“…In today's competitive environment, the activities of a business cannot be imagined in an isolated manner, nor can they be exclusively associated with commercial-type relations (purchasing and sales of goods and services) as they were in the 1980s and 1990s (Buhman, et al, 2005;Más Ruíz, 2000). We are currently living in a networking society where strong interdependencies among actors are created through networks and inter-organizational alliances (Tikkanen & Parvinen, 2006), where today's companies are network-centric enterprises (Buhman et al, 2005), and where the external environment affects company behavior.…”