This paper presents reconsideration of value creation in production from various aspects of value viewpoints in several disciplines such as production engineering, social sciences, and human sciences. The focal point of investigations is value co-creation by the provision of products and services in and for society. In the past, some methods of social sciences and others proved to be useful in making production more efficient. At present, such methods must help to realise value creation. In fact, production must become more effective in response to human needs in social, economic, and environmental dimensions. Along with the theoretical apparatus, this paper presents some case studies indicating the importance of value creation in production, followed by future perspectives of value cocreation in production.