Interest in universities based on search queries on the Internet

Abstract

The improvement of global Internet access and the COVID-19 pandemic, which necessitated mass testing of online teaching methods, have forwarded the competition between higher education institutions from the regional level and the struggle for the rich student into the competition for students in all countries. The paper aims to determine the influence of the rating of higher education institutions on the interest of Internet users by conducting a comparative analysis of the popularity of the official names of higher education institutions in search queries in Ukraine and Poland. To do this, a comparative analysis of the change in the interest in leading higher education institutions in Ukraine and Poland in search queries in the Google search engine is carried out. The analysis is performed using the Google Trends web application. As a result, it is found that a high position of the university in the national ranking does not guarantee more search queries about it on the Internet by both national Internet users and users from the neighboring country. In general, Internet users continue to be most interested in universities located in their region at the time of the search.

Education in Universities in the Context of Distance Education

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Axiological Aspect of Professional Training of Future Pedagogues

“…A particularly significant aspect of the professional training of future teachers in the context of the axiological approach is the practical application of the assimilated theoretical knowledge the premises. Even at the stage of university preparation, it seems appropriate to undergo practical training in educational institutions, where future teachers would receive initial skills of educational interaction with students and have the opportunity to develop practical empathy for students and a set of qualities necessary in subsequent professional activities to form a correct picture of assessing the value component of their own activities (Anđić et al, 2018;Bondarenko et al, 2021;Ermekova et al, 2013). Thus, the theoretical knowledge obtained at the stage of university education will receive practical confirmation and become a solid foundation for further professional activity.…”

Distance Learning of Foreign Languages for Students of Economic Specialties

“…Teaching a foreign language as a university discipline at the stage of professional training of degree-seeking students has an expressive professional marking. However, students usually ignore or underestimate the importance of foreign language communication in achieving career success in today's globalized and highly integrated paradigm (Bykonia et al, 2019;Bondarenko et al, 2021). It is expedient to minimize the destructive effect of the transition to an exclusively distance-based (therefore, remote in space and sometimes in time) form of education by stimulating the motivational mechanisms of students' learning activities, which has been implemented within the developed experimental model.…”