Industrial food scientists modify oil formulations in order to meet their customers’ needs such as cost and nutritional content, but the fat formulae must also function during production of the food and in the finished food product. Unlike mono‐ and polyunsaturated fatty acids, saturated fatty acids (SFA) are resistant to oxidation and become solid at room temperatures. Reducing the level of SFA therefore creates technical difficulties. Techniques such as plant breeding to reduce polyunsaturated fat and so increase oxidative stability, and fractionation and interesterification to provide greater firmness, are discussed. Opportunities for SFA reduction are identified in baked goods, such as biscuits, cakes and pastries, using formulations which are already available on the market. Other products, such as meat, dairy and confectionery, would prove harder to reformulate. An example of a successful change in fatty acid profiles of foods is the removal of industrially produced trans fatty acids, which was largely complete in the UK by 2006. Similar methods could be used to bring about a reduction in intake of saturated fat, but the food industry would need compelling scientific, regulatory or public relations arguments to motivate these changes due to the costs involved.