“…This prediction is supported by considerable psychological research on cognitive framing which suggests that when people have experienced success with a particular strategy, they often become narrowly focused on implementing that particular strategy to solve new problems (Duncker, 1945;Luchins, 1942). This type of mental block is called "negative transfer" (Bartlett, 1958) and it has been found to deter the generation of novel solutions in a variety of situations such as negotiations over time (Bareby-Meyer, Moran & Unger-Aviram, 2004), factory operation after a change in accident monitoring devices (Besnard & Cacitti, 2005) and firms acquiring targets from different industries (Finkelstein & Haleblian, 2002).…”