Plasmonic photocatalysts have been extensively studied for the past decade as a possible solution to energy crisis and environmental problems. Although various reports on plasmonic photocatalysts have been published, including synthesis methods, applications, and mechanism clarifications, the quantum yields of photochemical reactions are usually too low for commercialization. Accordingly, it has been proposed that preparation of plasmonic photocatalysts with efficient light harvesting and inhibition of charge carriers’ recombination might result in improvement of photocatalytic activity. Among various strategies, nano-architecture of plasmonic photocatalysts seems to be one of the best strategies, including the design of properties for both semiconductor and noble-metal-deposits, as well as the interactions between them. For example, faceted nanoparticles, nanotubes, aerogels, and super-nano structures of semiconductors have shown the improvement of photocatalytic activity and stability. Moreover, the selective deposition of noble metals on some parts of semiconductor nanostructures (e.g., specific facets, basal or lateral surfaces) results in an activity increase. Additionally, mono-, bi-, and ternary-metal-modifications have been proposed as the other ways of performance improvement. However, in some cases, the interactions between different noble metals might cause unwanted charge carriers’ recombination. Accordingly, this review discusses the recent strategies on the improvements of the photocatalytic performance of plasmonic photocatalysts.