“…Recently, scholars have started to devote their attention to the role of CEO succession in family firms for (product) innovation (Cabrera‐Suárez, García‐Almeida, and De Saá‐Pérez, ; Hauck and Prügl, ; Kraiczy et al, ; Woodfield and Husted, ). These studies indicate that CEO succession provides a “catalyst for change” (Kotlar and De Massis, , p. 29) and thus stimulates product innovation as successors tend to be more open toward new ideas and bring new knowledge to the family firm (Handler, ; Kraiczy et al, ; Salvato, ; Woodfield and Husted, ). In particular, next‐generation CEOs might be especially willing to introduce novel products as they aim to demonstrate their efficacy and worthiness, which they can particularly accomplish by initiating strategic change (Quigley and Hambrick, ) and product innovations (Le Breton‐Miller, Miller, and Steier, ; Woodfield and Husted, ).…”