‘It is difficult to talk to my children about sex’ – this anxiety has long been established in sex education literature, along with the beneficial role of improved parent–child communication for sexual health and relationship outcomes. However, the insights gained from this literature have been under-researched in migrant families, and has resulted in the ‘whitening’ of parent guides that provide ‘tips’ for parents. This article asks critical questions about the politics of race and representation that structure these documents. In the main, these questions rest on concerns about who these guides speak to. On the surface, the documents speak to everyone, through an inclusive terminology and phraseology that references ‘all parents’ and ‘our worries’. However, this paper asks: What does it do, and what is produced, to speak about parents in the general? How does the production of an assumed ‘singular/universal’ parent serve to ‘other’ the experiences a racially diverse parents, and render a broader range of experiences invisible? To explore this question, this article undertakes a critical discourse analysis of parent guides in Australia. It interrogates the normative frameworks that scaffold and structure the guides, and in the main argues that despite gestures toward inclusion, a very particular kind of parent lies at the heart of the documents. In addition, the article moves from deconstruction to think through what parent sex education guides might look like it they were better designed to account for difference.