“…While long-term orientation has been analyzed as an antecedent of EO, with both a theoretical (Lumpkin et al, 2010) and an empirical approach (Eddleston et al, 2012), we propose that it can also moderate the EO–outcomes link; therefore, a fine-grained exploration of how a long-term orientation affects the EO–performance link is needed. Such an analysis will be crucial to confirming whether the evidence pointing to a specific way in which family firms are entrepreneurially oriented (e.g., Garcés-Galdeano et al, 2016; Pimentel et al, 2017; Short et al, 2016; Zellweger & Sieger, 2012) may be equally successful (Campbell & Park, 2016; Miller & Le Breton-Miller, 2011; Miller et al, 2016) when applied to explain other particularities of family businesses, as suggested by the strategic equifinality idea (Carney et al, 2015). In performing this empirical exploration, the recent validation of a multidimensional construct of long-term orientation (Brigham et al, 2014) can be very helpful.…”