“…As a result, there is some overlap between SEM and BI, as BI now emphasizes merging tactical and operational-level management with business processes themselves. Furthermore, as an IT artifact, the theoretical functions (Gregor, 2006) of related research can be categorized into analysis (which states what is) (Akhmetshin et al, 2018;Regent et al, 2019;Melnyk & Zlotnik, 2020), explanations (which outlines what is, how, why, when and where) (ZAITSEVA, 2014;Sen et al, 2017;Teece, 2019;Khudyakova et al, 2020), prediction (which anticipates what is and what will be) (ZAITSEVA, 2014;Sen et al, 2017;Teece, 2019;Khudyakova et al, 2020), explanation and prediction (which specifies what is, how, why, when, where and what will be) (Sestino, 2016;Faizova et al, 2018;Mathrani, 2021) and design and action (which illustrates how to do something). To further advance this line of research, we adopt a design science perspective to tackle the question of how organizations can effectively implement SEMBI.…”