2011
DOI: 10.28945/1380
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Internal Intellectual Assets: A Management Interpretation

Abstract: This document reports on the investigation of senior managers' interpretation of Intellectual Assets and their value to the corporation. The participants included ten senior managers from nine large Australian organizations. Confidential qualitative interviews were employed and emerging themes were identified. The research participants recognize the need to manage intellectual assets and their importance to operations and competitive advantage. However, because of the intangible nature of Intellectual Assets t… Show more

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Cited by 5 publications
(1 citation statement)
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“…In this context, information is defined as an asset that cover learning and adaptation to the environment for organisations. Various researches in the literature also establish the effectiveness of information assets in every business process performed by organizations (Evans et al, 2011;Hunter et al, 2011). The values held by organisations are measured in concrete units (buildings, equipment, and vehicles, etc.…”
Section: Information Assets In Organizationsmentioning
confidence: 99%
“…In this context, information is defined as an asset that cover learning and adaptation to the environment for organisations. Various researches in the literature also establish the effectiveness of information assets in every business process performed by organizations (Evans et al, 2011;Hunter et al, 2011). The values held by organisations are measured in concrete units (buildings, equipment, and vehicles, etc.…”
Section: Information Assets In Organizationsmentioning
confidence: 99%