2013
DOI: 10.1504/ijpqm.2013.054864
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Internal marketing for Six Sigma success: a conceptual framework

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Cited by 4 publications
(4 citation statements)
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“…By prioritizing waste reduction, process enhancement, and sustainable practices, GLSS could potentially remedy some of the identified areas of dissatisfaction, such as working conditions, opportunities for development, and motivation for performance improvement. Thus, integrating GLSS could lead to a more fulfilling and engaging workplace for employees in the healthcare sector [7,[67][68][69][70]. Moreover, GLSS can serve as an accelerator for internal marketing by embedding sustainable practices into the core operational processes.…”
Section: Discussionmentioning
confidence: 99%
“…By prioritizing waste reduction, process enhancement, and sustainable practices, GLSS could potentially remedy some of the identified areas of dissatisfaction, such as working conditions, opportunities for development, and motivation for performance improvement. Thus, integrating GLSS could lead to a more fulfilling and engaging workplace for employees in the healthcare sector [7,[67][68][69][70]. Moreover, GLSS can serve as an accelerator for internal marketing by embedding sustainable practices into the core operational processes.…”
Section: Discussionmentioning
confidence: 99%
“…Second, it conducts empirical research to determine the implications of various leadership styles in the context of the SS belt system’s tools and approach throughout the SS implementation phases, in line with the emphasis of studies by Laureani and Antony (2012a, b) and Albliwi and Antony (2013) into formal “leadership training and certification systems and standards for MBBs and BBs”. Appropriate leadership “training is required to boost the improvement effort and increase knowledge of relevant tools and processes” (Formby and Dave, 2016; Bagherian et al ., 2022).…”
Section: Discussionmentioning
confidence: 99%
“…Sigma deployment effort and increase knowledge of relevant tools and processes" (Formby and Dave, 2016;Bagherian et al, 2022).…”
Section: Leadership Styles and Sixmentioning
confidence: 99%
“…Sigma is based on quality engineering methods that define a problem-solving structure to identify and eliminate problems and improve yield (Dale et al, 2007). This methodology has been described as a process improvement tool responsible for billions of dollars in business improvements (Formby and Dave, 2013). Some of the objectives of Six Sigma are similar to those of TQM; however Six Sigma brings engineering and statistics analysis back into quality, as SPC does.…”
Section: Principles Of Quality Improvement Approachesmentioning
confidence: 99%