Internal Marketing

Dunne, Peter A.; Barnes, James G.

doi:10.4324/9780203207352.ch12

Cited by 24 publications

(3 citation statements)

References 12 publications

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“…When q 95 reaches a value of around −2.5, −3, −2.5 and −4, respectively (the order in the following is according to table 1), fast MHD instabilities trigger the TQ that leads to a small spike in I p due to the current flattening. The thermal energy cannot be reconstructed with certainty because it relies on equilibrium reconstruction and is not reliable during disruptions [37]. Instead, the start of the TQ is determined by magnetic signals.…”

Section: Overview Of the Hot Vde Shotsmentioning

confidence: 99%

Experiments and non-linear MHD simulations of hot vertical displacement events in ASDEX-Upgrade

Schwarz

Artola²,

Hoelzl³

et al. 2023

Plasma Phys. Control. Fusion

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Hot Vertical Displacement Events (VDEs) are one of the worst case scenarios for high current tokamaks as they are associated with large heat loads and electro-magnetic forces. Non-linear magneto-hydrodynamic (MHD) simulations of the thermal and current quench can help to understand their dynamics and consequences. In order to make predictions for future devices, the validation of codes against present machines is crucial.Dedicated experiments were performed in ASDEX Upgrade to provide a basis for simulations with the non-linear extended MHD code JOREK. 2D as well as non-axisymmetric simulations at realistic parameters can reproduce quantities like the edge safety factor $q_{95}$ at the thermal quench (TQ) onset, the halo current magnitude and the level of vertical forces, while the exact width of the halo current area requires more sophisticated boundary conditions and is left for future work. Small horizontal forces are observed during the hot VDEs in the experiment as well as in the simulations.

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Section: Overview Of the Hot Vde Shotsmentioning

confidence: 99%

Experiments and non-linear MHD simulations of hot vertical displacement events in ASDEX-Upgrade

Schwarz

Artola²,

Hoelzl³

et al. 2023

Plasma Phys. Control. Fusion

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“…Hence the employee-employer relationship is seen as a service transaction. Dunne and Barnes (2000) extended this theory by arguing that the concept of ISSN 2162-3058 2018 internal marketing can be defined as the set of benefits that organizations provide to employees which includes motivation, job satisfaction, job involvement and organizational commitment. These are also the ingredients organizations want to design for their customers.…”

Section: Internal Marketingmentioning

confidence: 99%

The Effects of Internal Marketing on Turnover Intentions in Knowledge Workers in the IT Sector

Limor

Weisberg

2018

IJHRS

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This study suggests applying the concept of internal marketing to combat turnover intentions in knowledge workers in the IT sector. Internal marketing sees all employees as the firm's customers. The major hypothesis examined here is that when employees feel that a firm considers and treats them like customers, it increases employment commitment and reduces turnover intentions. A multivariate hierarchical regression analysis and structural equation modelling (SEM) incorporating demographic, personal, organizational and external variables were used to identify the unique contribution of internal marketing to turnover intentions. The findings showed a negative correlation between internal marketing and turnover intention that contributed significantly to the explained variance beyond the effects of other independent variables. These results are discussed in the light of their theoretical and practical implications and in particular that IT organizations should consider adopting internal-marketing practices to reduce turnover intention and hence voluntary turnover.

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“…From an internal marketing perspective, the employees are seen as internal customers who should be recognized and valued in such a way that they will, in turn, wish to contribute to the success of the organization (Leeflang, 2011). Effective internal marketing should be a continual endeavour that benefits both the organization and its employees, transforming the whole organization into a customer-centred one (Dunne & Barnes, 2000).…”

Section: Introductionmentioning

confidence: 99%

The role of internal marketing on employees' attitudes and behaviors of Local Public Sector Organizations

Rodrigues,

Barreira,

Madeira

et al. 2023

TMS

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The purpose of this paper is to extend the knowledge on the relationships between internal marketing (IM), job satisfaction, organisational commitment, organisational trust, and job performance, by proposing and testing a model describing the impact of IM on these employees’ attitudes and behaviours. The data collection was carried out using a questionnaire applied to employees of the Portuguese local public sector (namely the five Municipalities of Alto Tâmega region). A total of 565 valid questionnaires were obtained and treated using structural equation modelling. The results show that IM positively and directly influences job satisfaction, organisational commitment, and organisational trust, but do not directly influence job performance. Job performance is influenced by organisational commitment and organisational trust, but not by job satisfaction. However, the indirect effect of job satisfaction on job performance, mediated by organisational commitment and trust, is significant. In turn, job satisfaction directly influences organisational commitment, which, in turn, has a direct impact on organisational trust. To the best of the authors’ knowledge, this is the first time that a study of the relationship between IM and organisational trust has been conducted in the Portuguese local public sector context. Hopefully, the results obtained will significantly contribute to the development of the investigation of the effects of IM on this sector and to future research studies on internal marketing and public management.

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Internal Marketing

Cited by 24 publications

References 12 publications

Experiments and non-linear MHD simulations of hot vertical displacement events in ASDEX-Upgrade

Experiments and non-linear MHD simulations of hot vertical displacement events in ASDEX-Upgrade

The Effects of Internal Marketing on Turnover Intentions in Knowledge Workers in the IT Sector

The role of internal marketing on employees' attitudes and behaviors of Local Public Sector Organizations

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