International business and organizational innovation: an agenda for future research
Jill Juergensen,
Rajneesh Narula,
Irina Surdu
Abstract:Purpose
Organizational innovation (OI) is important for multinational enterprises to adapt to changes in their broader technological and market environments. Despite its power to transform organizations, OI has remained at the periphery of international business (IB) scholarship. The purpose of this paper is that IB is particularly equipped to further the understanding of OI. IB studies place significant value on “context” and how the context in which the firm operates can enable or hinder the evolution of int… Show more
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