International Business Blunders.

Ricks, David; Arpan, Jeffrey S.; Patton, Donald

doi:10.5465/ambpp.1972.4981968

Cited by 32 publications

(29 citation statements)

References 0 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Stock (2001), however, believes that this international language is difficult to achieve due to tensions created through globalisation effects and cultural differences, together with the impact of alternative aesthetic beliefs relating to the perception of the particular performing arts activity. Interpretation can become complex as different cultural codes can cause interference in deciphering the message being communicated (Ricks 2006). Conventional internationalisation theory suggests that organisations initially choose export destinations which are psychically and culturally close to the domestic market, but culturally distant markets are also selected by entrepreneurial organisations (Vahlne and Nordstrom 1993).…”

Section: Internationalisation Of Korean Performing Arts Organisationsmentioning

confidence: 99%

Internationalisation of Korean performing arts

Fillis

Lee

2011

European Journal of Marketing

View full text Add to dashboard Cite

Abstract:Purpose -Cross disciplinary research is carried out on the internationalisation process and experiences of Korean performing arts companies. Factors investigated include cultural issues, production values, the roles of entrepreneurial marketing and creativity and barriers to performing arts internationalisation.Design/methodology/approach -A case study approach is used to investigate the performance and internationalisation activities of five Korean dance companies which participated in the Edinburgh Festival Fringe.Findings -The exporting of Korean cultural products contributes to the perception of Korea. Small dance companies with a tolerance of risk-taking, and with entrepreneurial marketing competencies can minimise the effect of problems experienced during internationalisation of their productions. Research limitations/implications -The case study approach uncovers data which would not have been unveiled through questionnaire analysis alone. The findings can also contribute to future large scale surveys of the arts. Practical implications -The issues identified are also relevant for other forms of internationalising artistic productions. Internationalisation strategy constructed from artistic and entrepreneurial marketing perspectives results in competitive advantages for the arts organisation.Originality/value -This research promotes a cross-disciplinary approach to arts marketing in general by encouraging the interrogation of fields such as entrepreneurship, small business marketing, arts marketing and internationalisation.

show abstract

Section: Internationalisation Of Korean Performing Arts Organisationsmentioning

confidence: 99%

Internationalisation of Korean performing arts

Fillis

Lee

2011

European Journal of Marketing

View full text Add to dashboard Cite

show abstract

“…The ranks of cross-cultural advertising mistakes are filled with failed attempts at humor (Ricks et al 1974) and its usefulness äs a global advertising technique has been debated by practitioners (Sedelmaier 1985). The problems with using humor in persuasive communication are threefold: its detrimental effect on comprehension and memorability, audience diversity, and its potential for psychological wearout.…”

Section: The Problems With Humormentioning

confidence: 99%

The potential for using humor in global advertising

Unger¹

1996

Humr

View full text Add to dashboard Cite

International marketing firms offen strive to standardize their advertising campaigns in the countries where they operate. Because ofits universality, its popularity and its persuasive effect, humor may well be an advertising element which can be transferred from culture to culture. Both cognitive and affective models have been used to explain humor's role in persuasion. However, the problems associated with using humor, particularly across cultures, threaten its potential. Humor in persuasion has been criticized because it detractsfrom message comprehension and because diverse tastes in humor threaten Information processing.

show abstract

“…In case after case, this assumption has been proven false at considerable financial loss to the corporations involved (Ricks, et al, 1974). The cultural values of the society in which company is a part have to be taken into account by managers in exercising power and influence.…”

Section: Exercising Power and Influ-ence: A Humanity Approachmentioning

confidence: 99%