“…Research indicates there are a number of issues that may restrict value creation in a global context, which include the well-researched cultural differences, (Hofstede, Hofstede, & Minkov, 2010) the unwillingness among actors to share their skills, technology and risks on a global level (Romero & Molina, 2011), difficulties in applying control and coordination mechanisms (Rao, Earls, & Sanchez, 2007) and the inability of actors to establish a network of complementors (Morgan, Feller, & Finnegan, 2013). As a result, actors may create barriers rather than share information and knowledge in a bid to capture common value (Kotlarsky, Oshri, & Willcocks, 2007).…”