International Conference on Language, Literary and Cultural Studies (ICON LATERALS) 2016

Abstract

Strategic location of Indonesia enables it to have thousands of culture as its society's knowledge. Those culture need to be understood, developed, and promoted as well. Indonesia has a cultural center named Rumah Budaya Indonesia (RBI), which could promote Indonesian culture in global arena alongside with cultural diplomacy. It is the same as other countries; France with its IFI, Great Britain with its British Council, and Japan with its Japan Foundation. This article would examine RBI as a model, which may enable strategic promotion of Indonesian culture worldwide. By asserting qualitative method, concepts will be explained; cultural adaptation and socialization in cultural diplomacy, Bordieu's habitus on open and mobile cultural capital, and Bauman's liquid culture in bridging identities and differences. In this article's analyses, RBI as discourse is discussed so cultural promotion is not merely based on economic and political motives that recognizing culture itself. In addition, the strategies of cultural promotion need necessary collaborations between government and society to attain total cultural diplomacy. In conclusion, establishing Indonesian cultural center is to build cultural narration, to bring local to global, and to interpret differences as diverse identities.