2022
DOI: 10.14254/2071-789x.2022/15-1/19
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International differences in patriotic entrepreneurship – the case of Poland and Ukraine

Abstract: Objective: The aim of the paper is to examine whether the impact of patriotic entrepreneurship may differ from the perspective of buyers depending on the country in question and how it affects entrepreneurial behaviour. Methods: The method are semi-structured interviews with entrepreneurs and management and economics students from two countries who were introduced to the main elements that make up the concept of patriotic entrepreneurship and an online survey conducted among students coming from the two countr… Show more

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Cited by 6 publications
(4 citation statements)
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“…Customer loyalty leads to maintaining competitive advantages under challenging circumstances, like unfavorable taxation policy changes (Tovmasyan, 2021). Furthermore, developing many national brands is closely connected with developing patriotic entrepreneurship (Sułkowski et al, 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Customer loyalty leads to maintaining competitive advantages under challenging circumstances, like unfavorable taxation policy changes (Tovmasyan, 2021). Furthermore, developing many national brands is closely connected with developing patriotic entrepreneurship (Sułkowski et al, 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…These elements therefore form the triad of patriotic economics, creating a system of complementary constituents. Patriotic entrepreneurship must therefore be considered as one of these elements (Sułkowski et al, 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Love for one's country is conveyed in various ways, one of which is entrepreneurship (Gustafsson 2014). There are several basic ways in which patriotic entrepreneurship is expressed, which we associate with entrepreneurship itself, nationalism and economic patriotism, and consumer ethnocentrism (Sułkowski et al 2022).…”
Section: Introductionmentioning
confidence: 99%
“…In terms of communication with brands, elderly tend to be traditionalists, although many of them may have a smartphone or a computer at home, the value propositions offered by brands are received from media such as radio, television, and the press, presenting an inclination to demand goods and services from brands they have always consumed (Bangsa & Schlegelmilch, 2020). This also makes them cautious consumers who are characterised by carefully planning their purchases, avoiding compulsive demands for goods and services, given the importance they attach to saving their money, and the inclination to consume brands that guarantee quality in their offerings (Rauschnabel et al, 2019), favouring good quality products with a brand that supports that value proposition, as well as increasing the likelihood of purchase (Sułkowski et al, 2022).…”
Section: Introductionmentioning
confidence: 99%