International exchange in tea tourism

Khaokhrueamuang, Amnaj

doi:10.4324/9780429273513-8

Cited by 3 publications

(1 citation statement)

References 1 publication

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“…Additionally, it provides economic benefits to local communities by creating employment opportunities and generating income for small businesses. Finally, green tourism can help to promote cultural exchange and understanding by encouraging tourists to learn about the local culture and engage with the local community (Khaokhrueamuang, 2020).…”

Section: Introductionmentioning

confidence: 99%

The Factors Influence the Intention to Invest in Green Tourism in Vietnam: Evidence from Business Survey

Thanh¹,

Thanh²

2023

J. Professional Business Review

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Purpose: This research aims to examine the factors that impact the intention of businesses to invest in green tourism in Vietnam. The findings of this research can potentially provide insights and guidance to businesses and policymakers in making informed decisions regarding sustainable tourism practices and investments in the sector. Theoretical framework: The theoretical framework for this research topic could draw upon several relevant concepts and theories from the fields of sustainable tourism, community development, and environmental psychology. Design/methodology/approach: The methodology and approach for this research involve conducting a quantitative survey among businesses operating in the tourism industry in Vietnam during the year 2022. This includes designing and distributing the survey, collecting and analyzing the responses, and conducting a review of relevant literature. By using this mixed-methods approach, the research can provide a comprehensive understanding of the factors that influence businesses' intention to invest in green tourism in Vietnam. Findings: The study examines the factors that influence investment intentions in green The findings reveal that government policies and regulations, funding and financial resources, local community involvement, and tourist demand have a significant and positive influence on investment intentions in sustainable tourism. However, public awareness and education, as well as infrastructure and technology, do not demonstrate a statistically significant impact on investment intentions. Research, Practical & Social implications: The results indicate that investment intentions in green tourism are affected by government policies and regulations, as well as the accessibility of funding and financial resources. Additionally, the engagement of local communities and catering to the needs of environmentally and socially conscious tourists are crucial factors. However, the study also reveals that public awareness and education, as well as infrastructure and technology, do not have a statistically significant effect on investment intentions. The findings underscore the necessity for additional research to investigate the influence of public awareness and education on investment intentions and to tackle the challenge of low public awareness. Originality/value: Being the first research on this topic conducted in Vietnam, this study holds a unique position in advancing the understanding of sustainable tourism practices in the country's tourism industry. Additionally, the findings of this research can aid in developing policies and programs that promote sustainable tourism practices, which can have benefits for both the local communities and the tourism industry.

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Section: Introductionmentioning

confidence: 99%

The Factors Influence the Intention to Invest in Green Tourism in Vietnam: Evidence from Business Survey

Thanh¹,

Thanh²

2023

J. Professional Business Review

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Collaborative Marketing Strategies for Tea Tourism

Banerjee,

Tyagi

2024

Advances in Hospitality, Tourism, and the Services Industry

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This chapter's purpose is to perform an analysis of the importance of these approaches in order to study the relevance of collaborative marketing strategies in the process of increasing tea tourism through the usage of both local and extended networks. This will be accomplished by conducting an investigation into the significance of these techniques. Because of this, it will be feasible to analyze the relevance of the several solutions that are offered. Integrated marketing programs that connect local tea farmers, tourism boards, and foreign partners are growing increasingly in demand as the need for initiatives of this sort continues to rise. foreign partners are also becoming increasingly important. The level of competition among these programs is gradually growing. In particular, this necessity is becoming an increasingly significant phenomena, particularly in light of the fact that tea tourism is continuing to acquire extra appeal from time to time.

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Balancing Bias and Sustainability in Heritage Tourism

Nag,

Rathore

2024

Advances in Hospitality, Tourism, and the Services Industry

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This paper examines the complex dynamics of biases in ecotourism and destination branding within the context of heritage site management. It explores how these biases influence perceptions, visitor experiences, and sustainable practices at iconic destinations such as the Taj Mahal, Machu Picchu and Serengeti National Park. The study identifies critical challenges and opportunities in promoting inclusive, authentic, and sustainable tourism by integrating insights from predictive analytics, cultural sensitivity, and ethical considerations. Drawing on case studies and theoretical frameworks, the paper offers practical implications for mitigating biases, enhancing visitor engagement, and safeguarding cultural and natural heritage. It concludes by advocating for integrated strategies that balance effective branding with responsible stewardship to ensure the long-term preservation and equitable enjoyment of heritage sites worldwide.

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International exchange in tea tourism

Cited by 3 publications

References 1 publication

The Factors Influence the Intention to Invest in Green Tourism in Vietnam: Evidence from Business Survey

The Factors Influence the Intention to Invest in Green Tourism in Vietnam: Evidence from Business Survey

Collaborative Marketing Strategies for Tea Tourism

Balancing Bias and Sustainability in Heritage Tourism

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