“…The extant literature has identified the motivations and means for the internationalization of these EMMs (Boateng, Qian & Tianle, 2008;Zhang, Zhou & Ebbers, 2011;Kohli & Mann, 2012;Wang, Hong, Kafouros & Boateng, 2012;Huang & Renyong, 2014;Ning, Kuo, Strange & Wang, 2014). We chose Indian and Chinese companies as they belong to two of the largest emerging economies in the world that are institutionally diverse.…”