International market segmentation: issues and perspectives

Embedding knowledge and value of a brand into sustainability for differentiation

“…The over-usage or wrong usage of public goods negatively influences the reputation of a company (Lantos, 2001;Daub and Ergenzinger, 2005). While changes in consumption patterns can be correlated to the profits that a company makes, the value created by company through efficient management of public goods for addressing sustainability issues improves the reputation of a company (Zeithaml, 1988;Steenkamp and Hofstede, 2002). Managers try to use substitution effects that encourage operations to be highly sensitive to sustainability issues in their business practices while making a profit (Sheth, 2011).…”

From the Editor

“…A review can focus on a particular topic (e.g., Steenkamp and Ter Hofstede 2002;Stafford 2005;Chabowski, Mena, and Gonzalez-Padron 2011) or on the discipline as a whole (e.g., Sprott and Miyazaki 2002;Baumgartner and Pieters 2003;Pasadeos, Phelps, and Edison 2008). Yet, regardless of topical focus, the review should offer clear and specific future research directions that are timely, realistic, and achievable, because otherwise the review would not produce any actionable results in the reasonably near future.…”

Is age still valid for segmenting e-shoppers?

“…Chin, 1998;Henseler et al, 2009;Hair et al, 2012;Roldan & Sánchez-Franco, 2012). Item reliability demands removing items with factorial loadings lower than 0.5 in all three models to guarantee configuration invariance for multigroup analysis (Steenkamp & Hofstede, 2002). The analysis reveals four invalid items: three indicators from facilitating conditions--FC1 ("I have control over the whole Internet shopping process"); FC6 ("When I shop on the Internet, there is someone who can help me if I experience trouble using the system"); and FC7 ("There is a support line available in the Internet shopping process")--and one item from perceived risks--R7 ("When I shop on the Internet, I risk not finding the lowest prices").…”