International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

Buccieri, Dominic; Javalgi, Raj G.; Çavuşgil, Erin

doi:10.1016/j.ibusrev.2019.101639

Cited by 180 publications

(207 citation statements)

References 129 publications

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“…Although the impact of DMC and AMC on marketing performance found in the literature [24,25], several questions remain unanswered. More precisely, marketing literature gives relatively less attention to the impact of both marketing capabilities on the internationalization process, especially for SMEs in the B2B sector [4,11,26].…”

Section: Introductionmentioning

confidence: 99%

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

2021

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The present investigation aims study the sustainability of the business model of the Portuguese SMEs operating in the B2B International market analyzing the influence of dynamic marketing capabilities and adaptive marketing capabilities in their international marketing performance. It will also analyze the moderating effects of Competitive Intensity within this international scenario. A quantitative study was developed, using a questionnaire as a research method. In total, 335 valid responses were collected from Portuguese SMEs in June 2020. To test the hypotheses, multiple hierarchical regressions were performed. As for the analyzes involving Competitive Intensity environments, namely low and high intensity, dummies were developed to evaluate the different effects produced by the capacities in the International Marketing Performance. This study shows the positive impact of the dynamic marketing capabilities and adaptive marketing capabilities on the international marketing performance of the surveyed companies, essentially from the product development management, supply chain management, vigilant market learning and open marketing. when in a low competitive intensity environment only dynamic marketing capabilities had a positive effect on performance, but in a high, competitive, intensity environment both dynamic marketing capabilities and adaptive marketing capabilities showed positive effects in relation to performance. This study innovates by bringing international marketing, through two marketing capacities, from the perspective of SMEs that perform B2B activities.

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Section: Introductionmentioning

confidence: 99%

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

2021

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“…open innovation and social media usage). While recent research explores the impact of the broader concept of international entrepreneurial culture and innovation (Buccieri et al, 2020), or the impact of IEO in knowledge acquisition (Lin et al, 2020), our article focuses in the more specific IEO construct, links in a novel way the different streams of international entrepreneurship, social media and innovation literature, and thus sheds new light on the reasons why some firms are more innovative than others (Hult et al, 2004).…”

Section: Introductionmentioning

confidence: 99%

Does international entrepreneurial orientation foster innovation performance? The mediating role of social media and open innovation

Freixanet

Braojos

Criado

et al. 2020

The International Journal of Entrepreneurship and Innovation

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This study investigates the relationship between international entrepreneurial orientation (IEO) and innovation performance. It analyzes IEO as a key antecedent of innovation performance by considering the underlying effects of open innovation and social media usage. We test the hypothesized relationships by performing partial least squares analysis for data collected from a survey sample of 128 small and medium-sized enterprises. The results indicate that open innovation mediates the relationship between IEO and innovation performance, while social media usage mediates the relationship between IEO and open innovation. This study contributes to literature on entrepreneurship and innovation by providing new evidence regarding the benefits of IEO in terms of innovation effectiveness and the underlying mechanisms in this relationship. It also contributes to the emerging literature on the antecedents of open innovation and social media usage, as well as their effects on innovation performance. The results additionally have relevant management implications.

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“…RBV submits that superior organizational performance and competitive advantage depend on other factors not limited to the firm's assets or one of their internal resources (Kiyabo & Isaga, 2019). Conversely, it is influenced by task context and follower characteristics (Mokhber et al, 2017) and organizational culture and characteristics (Aboramadan et al, 2019;Buccieri et al, 2019). Hence, innovation culture could be vital in developing organizational performance (Alosani et al, 2020;Dabić et al, 2018).…”

Section: Learning Orientation Innovation Culture and Organizational Performancementioning

confidence: 99%

The Nexus Between Learning Orientation, TQM Practices, Innovation Culture, and Organizational Performance of SMEs in Kuwait

Sawaean¹,

Ali

2021

IJIKM

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Aim/Purpose: This paper aimed to examine the impact of learning orientation on organizational performance of small and medium enterprises (SMEs) via the mediating role of total quality management (TQM) practices and the moderating role of innovation culture. Background: SMEs’ organizational performance in developing countries, particularly in Kuwait, remains below expectation due to increasing competition and inadequate managerial practices that negatively impact their performance. Although several studies had revealed a significant effect of learning orientation on SMEs’ performance, the direct impact of learning orientation on their performance is still unclear. Thus, the link between learning orientation and organizational performance remains inconclusive and requires further examination. Methodology: This study adopted a quantitative approach based on a cross-sectional survey and descriptive design to gather the data in a specific period. The data were collected by distributing a survey questionnaire to the owners and Chief Executive Officers (CEOs) of Kuwaiti SMEs using online and on-hand instruments with 384 useable data obtained. Furthermore, the partial least square-structural equation modeling (PLS-SEM) analysis was performed to test the hypotheses. Contribution: This study bridged the significant gap in the role of learning orientation on SMEs’ performance in developing countries, specifically Kuwait. In this sense, a conceptual model was introduced, comprising a learning orientation, TQM practices, innovation culture, and organizational performance. In addition, this study confirmed the significant influence of TQM practices and innovation culture as intermediate variables in strengthening the relationship between learning orientation and organizational performance, which has not yet been verified in Kuwait. Findings: The results in this study revealed that learning orientation had a significant impact on organizational performance of SMEs in Kuwait. It could be observed that TQM practices play an important role in mediating the relationship between learning orientation and performance of SMEs, as well as that innovation culture plays an important moderating role in the same relation. Recommendations for Practitioners: This study provided a framework for the decision-makers of SMEs on the significant impact of the antecedents that enhanced the level of organizational performance. Hence, owners/CEOs of SMEs should improve their awareness and knowledge of the importance of learning orientation, TQM practices, and innovation culture since it could significantly influence their performance to achieve success and sustainability when adopted and managed systematically. The CEOs should also consider building an innovation culture in the internal environment, which enables them to transform new knowledge and ideas into innovative methods and practices. Recommendation for Researchers: The results in this study highlighted the mediating effect of TQM practices on the relationship between learning orientation (the independent variable) and organizational performance (the dependent variable) of SMEs and the moderating effect of innovation culture in the same nexus. These relationships were not extensively addressed in SMEs and thus required further validation. Impact on Society: This study also influenced the management strategies and practices adopted by entrepreneurs and policymakers working in SMEs in developing countries, which is reflected in their development and the national economy. Future Research: Future studies should apply the conceptual framework of this study and assess it further in other sectors, including large firms in developing and developed countries, to generalize the results. Additionally, other mechanisms should be introduced as significant antecedents of SMEs’ performance, such as market orientation, technological orientation, and entrepreneurial orientation, which could function with learning orientation to influence organizational performance effectively.

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International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities

Cited by 180 publications

References 129 publications

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

The Influence of Dynamic and Adaptive Marketing Capabilities on the Performance of Portuguese SMEs in the B2B International Market

Does international entrepreneurial orientation foster innovation performance? The mediating role of social media and open innovation

The Nexus Between Learning Orientation, TQM Practices, Innovation Culture, and Organizational Performance of SMEs in Kuwait

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