International new ventures as “small multinationals”: The importance of marketing capabilities

Ripollés, María Soledad Arnau; Blesa, Andreu

doi:10.1016/j.jwb.2011.04.015

Cited by 82 publications

(45 citation statements)

References 138 publications

(180 reference statements)

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“…Marketing capability has an important role in companies' decision-making on especially market related topics [11]. Many definitions exist for marketing capability.…”

Section: Marketing Capabilitymentioning

confidence: 99%

“…Many definitions exist for marketing capability. For instance, Ripolles and Blesa define marketing capability ( [11]) as "a firm's skills and competences relating to market information gathering, sharing and dissemination throughout the organization; launching successful new products, and customer relationship and supplier relationship development." On the other hand, Banterle [12] defines marketing capabilities as "the activities and the processes, involving market research, strategy, planning and evaluation, aimed at reaching the satisfaction of consumers' preferences."…”

Section: Marketing Capabilitymentioning

confidence: 99%

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Marketing Capability Development in Micro Manufacturing Enterprises

Inan¹,

Kop²

2018

AJIBM

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Marketing capability is defined as the ability of an organization to understand and fulfil customers' needs at the right time, right place and right cost. Marketing capability is essential for sustainable business performance. Many micro enterprises do not have any marketing strategy and/or have limited marketing activities. A conceptual framework is developed with a view to develop the marketing capability of micro manufacturing enterprises in this research. In this study, four micro manufacturing enterprises were observed over a year. Action research methodology was adopted to test effectiveness of interventions. Some interventions and capabilities were found to be related with marketing capability in micro manufacturing enterprises. Findings showed that empowerment, operational excellence, strategy development and implementation, and collaboration capabilities could enhance marketing capability in micro manufacturing enterprises.

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“…Marketing capability has an important role in companies' decision-making on especially market related topics [11]. Many definitions exist for marketing capability.…”

Section: Marketing Capabilitymentioning

confidence: 99%

Section: Marketing Capabilitymentioning

confidence: 99%

Marketing Capability Development in Micro Manufacturing Enterprises

Inan¹,

Kop²

2018

AJIBM

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“…Dans le contexte de PME, des facteurs internes et externes additionnels ont été identifiés comme pouvant également influencer la décision du mode d'entrée : ressources disponibles, orientation entrepreneuriale, spécificités des actifs (Koch, 2001;Brouthers et Nakos, 2004;Sanchez-Peinado et al, 2007;Ripollés et Blesa, 2012). Dans leur étude portant sur le choix des modes d'entrée de 234 PME danoises, Hollensen et al, (2011) montrent que le chiffre d'affaires du siège est le facteur essentiel permettant d'expliquer le choix d'un mode d'entrée impliquant un degré élevé de contrôle, tel qu'une filiale totalement détenue.…”

Section: Facteurs Explicatifs Du Mode D'implantation Des Pmeunclassified

Modes d’implantation des PME à l’étranger : le choix entre filiale 100 % et coentreprise internationale

Jean-Amans

Abdellatif

2014

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Cette contribution vise à analyser le choix de s’engager sur les marchés étrangers sous la forme d’entreprises conjointes ou de filiales totalement détenues dans le contexte des PME. Cette recherche s’appuie sur une série d’entretiens semi-directifs conduits sur la période de juillet 2010 à septembre 2010 auprès de 10 PME françaises internationalisées. Nous avons adopté une analyse quali-quantitative comparée (AQQC), méthode initiée par Ragin (1987) et bien adaptée pour étudier un petit nombre de cas, particulièrement dans une démarche comparative. Nous montrons que l’implantation d’une filiale industrielle dans un pays culturellement perçu éloigné de la France se fait par recours à un partenariat local, tandis que les filiales totalement détenues sont le fait de PME s’inscrivant dans un modèle d’internationalisation rapide.

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“…For instance, within the context of internationalization of SMEs, for researchers in several studies, NC is considered a reflective first-order construct which has been measured by only three items (Boso et al, 2013;Raymond and St-Pierre, 2013;Ripolles and Blesa, 2012). (3) it appears that the picture of the NC in this study, compared with similar studies in the context of IB, is more comprehensive, and therefore the NC measurement scale applied in this study could be considered as one strength of this research.…”

Section: Reflective-formative Measurement Model Of the Networking Capmentioning

confidence: 89%

“…The associated literature on the IP construct shows that IB authors have, in general, measured it based on two kinds of indicator types, objective and subjective (Knight and Kim, 2008;Lu et al, 2010;Rhee, 2008;Sullivan, 1994). However, in some studies IB scholars have applied a combination of subjective and objective indicators (Ripollés and Blesa, 2012).…”

Section: International Performance (Ip) Ip Is a Critical Dependent Vmentioning

confidence: 99%

Pluripotent Dynamic Capabilities in the Internationalization of Firms: Focus on Learning, Innovating and Networking in SMEs from Sweden

Saeedi¹

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Small and medium-sized enterprises (SMEs) are the backbone of the economy; therefore, their internationalization has been a considerable concern for international business (IB) scholars.Particularly, for those economies such as Sweden with small local markets, internationalization of SMEs could be fundamental. The firm-specific advantages (FSAs), including what the firm has and does, are crucial for SMEs to overcome in the face of their numerous different obstacles including liability of smallness (LOS), liability of newness (LON) and liability of foreignness (LOF).Examining the extant literature on the evolution of IB theories indicates that over time, IB scholars have been reaching to dynamic-based FSAs (what the firm does) as the source of developing and protecting sustainable competitive advantages (SCA) across national borders in a changing business environment. Recently, the leading IB researchers have also argued that the nature of the dynamic-based FSAs could be similar to dynamic capabilities. But, when it comes to determining specific component factors of the dynamic-based FSAs (as dynamic capabilities), there has been little agreement between IB researchers. In other words, the room of the dynamic capabilities is still dark. In this respect, shedding light into this room, particularly in the area of IB studies, is crucial. In addition, after determining the component factors of the dynamic-based FSAs, it is also critical to know the likely relationships between the identified component factors as well as their impact on the SMEs' international performance (IP) as an important outcome of the internationalization. This means that there is a potential theoretical gap associated with the conceptualization of the component factors of the dynamic-based FSAs on one hand, and a potential empirical gap on the other. Given both theoretical and empirical research gaps, the purpose of this study is to examine, from a theoretical perspective, the nature of the dynamic- Further analysis showed that ACAP, as an endogenous latent variable, additionally has a positive indirect association with SMEs' international performance (IP). Moreover, the results also indicate that innovative capability (IC) is directly and positively affected by ACAP (the innovating-by-learning effect). It was also empirically revealed that ACAP is a very strong predictor for networking capability (NC), which is labeled as the networking-by-learning effect.Another major finding was that in internationalized SMEs, NC is strongly, directly and positively affected by IC; this effect also is termed as the networking-by-innovating effect. The IX SammanfattningMindre och medelstora företag (SME-företag) utgör ryggraden i ett lands ekonomi; därför har SME-företagens internationalisering varit en mycket viktig frågeställning för forskare inom internationellt företagande. Speciellt för de ekonomier, som likt Sverige har en liten hemmamarknad, kan internationaliseringen av SME-företag vara av fundamental betydelse. De företagsspecifika fördelarn...

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International new ventures as “small multinationals”: The importance of marketing capabilities

Cited by 82 publications

References 138 publications

Marketing Capability Development in Micro Manufacturing Enterprises

Marketing Capability Development in Micro Manufacturing Enterprises

Modes d’implantation des PME à l’étranger : le choix entre filiale 100 % et coentreprise internationale

Pluripotent Dynamic Capabilities in the Internationalization of Firms: Focus on Learning, Innovating and Networking in SMEs from Sweden

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