“…Studying Canadian ''born global'' firms, Sui and Baum included only smalland medium-sized enterprises that exported within two years of start-up and had achieved at least 25% of sales to ''global (non-US) markets'' during the first year of export activity (Sui & Baum, 2014, p. 828). Studying firms in the passenger airline industry, Fan and Phan define a ''born global'' firm as ''one that allocates at least 20% of its inaugural production capacity to international markets at inception'' (Fan & Phan, 2007, p. 1116. Moreover, many firms labelled ''born global'' exhibit little international diversification with respect to geographic, economic, institutional and cultural diversity, and so may experience little of the often considerable challenges associated with such diversity (Verbeke, Zargarzadeh, & Osiyevskyy, 2014).…”