This paper examines the consolidation and maintenance of hegemonic authoritarianism in post-Soviet Azerbaijan. Hegemonic regimes are characterized by their nearly total lack of political competition. Despite the presence of opposition parties and regular elections, the incumbent in these cases is reelected with 70% or more of the vote. What does it take to sustain overwhelming margins of victory in regular elections in the face of institutionalized opposition? Previous studies have suggested that either violent repression or institutionalized co-optation of opposition groups is central to securing long-term hegemonic regime stability. These mechanisms explain how rulers forestall potential opposition. Upon coming to power in 1993, however, Heydar Aliyev -like many post-Soviet leaders -inherited a genuine, existing opposition in the Popular Front movement. I suggest that in the presence of an intractable opposition, Azerbaijan's rulers have taken a different approach with regard to regime maintenance. Drawing on over 50 original interviews conducted during 6 months of field research, I identify the mechanisms by which the government has "hidden the opposition in plain sight" by making it effectively difficult for existing opposition groups to function as credible political parties. Since the mid-1990s, the Aliyev regime has used informal measures to prevent these groups from aggregating and articulating the diverse interests present in society from visibly competing in elections and from serving effectively in government to craft and implement policy. These practices have rendered the opposition technically legal, but completely ineffective. Besides weakening the opposition, these measures produce a series of mutually reinforcing effects -including noncompetitive elections by default and a politically disengaged society -that sustain long term regime stability. The paper concludes by examining this argument in comparative perspective. Hegemonic regimes have proliferated in the post-Soviet region, and I suggest that this strategy is an important factor in sustaining many of these regimes.