International Service Management in the Context of Sustainable Development

Abstract

This edited book entitled 'The International Service Marketing in the Context of Sustainable Development' is the culmination of the international research sym- posium on service management (IRSSM-11) a distinguished event that tran- spired in June 2023. Themed 'The Role of Service in the Sustainability and Wellbeing of Society', this symposium provided a forum for those who have a special interest in service research and practice and was held at the University of Economics in Katowice, Poland. The symposium served as a unique platform for the exchange of ideas, the exploration of cutting-edge theories, and the anal- ysis of contemporary practices within the dynamic service-driven economies, all in pursuit of the vital goal of sustainable development. In the interconnected marketplace of the twenty-first century, service has emerged as a pivotal element in the economic landscapes of nations and busi- nesses alike. This new era of interconnectivity has created transformative chang- es on both industries and consumer experiences. Hence, the global advancement of service knowledge and practices becomes an imperative mission, inspiring the next generation of service researchers, educators, and practitioners to champion sustainability in their endeavors. Sustainability, in the context of service economies, has grown progressively more crucial, with its own set of unique challenges and opportunities. Many service enterprises bear a significant environmental footprint, whether in the form of energy consumption, waste generation, or other facets. Therefore, the adoption of sustainable practices by service firms holds not just the promise of operational cost reductions but also the potential to minimize their ecological impact, thereby aligning business objectives with the preservation of our natural resources. Indeed, this forms a synergistic, win-win strategy, offering mutual benefits to businesses and the environment. In the days to come, enterprises that invest in sustainable practices and innovative business models will gain a sub- stantial competitive edge. Sustainable innovations have the potential to open new markets, create novel revenue streams, and elevate the overall quality of services rendered. In essence, sustainable practices stand as the linchpin for en- suring the long-term viability of service-based economies. This book facilitates a harmonious convergence of the insights of distin- guished scholars and practitioners who have written their chapters drawing pri- marily on three interconnected perspectives on sustainability and consumption. While some authors examine their chapters through the lens of environmental sustainability, others focus on the aspect of ensuring the long-term sustainability of companies and enterprises, while others tackle the important topic of consum- er behavior and sustainable consumption. The core philosophy is that companies with enduring visions and plans inevitably contribute to the sustainability of not only their own enterprise, but also the well-being of their customers, employees, the environment, society, and the planet as a whole. In turn, consumers declare that they are implementing the principles of sustainable consumption in their households, although actual behavior still requires greater commitment. Entire publication is divided into four parts and contains selected chapters related to different aspects of service management from perspective of sustaina- ble development and in context of different countries. First part provides inside to sustainability and sustainable development in services sector. Second one present selected aspects of management challenges in services sector. Part three is focus on consumer behavior and structure of consumption in context of sus- tainability goals. And finally last part in chapters related to sustainable develop- ment in different service business. The book doesn't cover all the important problems and issues of sustainable development in services sectors. It allows, however, preparing their identification, presenting the importance and role of service business in developing sustainable economy. We extend our heartfelt congratulations and gratitude to all those who have enriched this edited book with their contributions, and we invite you to join us in celebrating their collective effort. In doing so, you will delve into the authentic essence of 'service' and the pivotal role it plays in ushering in a more sustainable future.