“…As a consequence, firms are increasingly using inter-organizational licensing to enter foreign markets (Arora & Fosfuri, 2000;Aulakh, Jiang, & Pan, 2010;Contractor, 2001). Compared with other entry modes such as joint ventures and wholly owned subsidiaries, licensing requires lower resource commitment, yet provides an initial establishment in exploring a foreign market or assessing a potential partner in preparation for future entry with greater resource commitments (e.g., Anderson & Gatignon, 1986;Buckley & Casson, 1996;Hill, Hwang, & Kim, 1990).…”