“…Rather, a more differentiated internationalization management approach appears to be necessary, which entails the set-up of structures and processes supporting: the identification of structurally attractive foreign national economies characterized by high and growing population wealth, low societal heterogeneity, strong trade flows with other countries, the absence of cutthroat competition, and regulatory conditions leaving room to earn profits exceeding an MNO's cost of capital (cf. Dekimpe, Parker, & Sarvary, 2000;Ihde, 1996).…”