Internationalization and the Tale of the Cabo Frio Beachwear Cluster

Kury, Beatriz; Rocha, Ângela da; Silva, Jorge Ferreira da

doi:10.1007/978-3-319-98340-0_6

Cited by 2 publications

(2 citation statements)

References 45 publications

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“…The lenses of cluster life cycle or broadly the cluster evolution (Fornahl and Hassink, 2017;Fornahl et al, 2015;Dohse et al, 2018;Kury et al, 2019) allow to perceive I4.0 as possible trigger for modernisation preventing lock-in, stimulating cluster renewal or strengthening current growth. Nevertheless, the negative impact leading to decline cannot be excluded.…”

Section: Clustersmentioning

confidence: 99%

Cluster role in industry 4.0 – a pilot study from Germany

Götz

2020

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Purpose This paper aims to explore the nature of Industry 4.0 (I4.0) cluster, to establish and empirically verify in the pilot study the role of clusters in developing the fourth industrial revolution. It aims to find out if the cluster can provide a conducive knowledge environment fostering the advancement of I4.0; simplify the implementation of I4.0 by making it faster, easier, and cheaper and finally be applied as policy tool organising the development of I4.0. Design/methodology/approach This paper is based on the narrative literature review mapping the cluster’s nature with I4.0 features. It adopts the case study approach and uses simple statistical analysis to explore the basic characteristics of I4.0 clusters combined with a survey technique – short questionnaire organised in three major blocks. Findings Drawing on German pilot study it can be confirmed that clusters offer conducive environment facilitating the emergence, testing and development of I4.0 specific solutions. They provide favourable knowledge environment, simplify and increase the efficiency of the business processes and organise the policymaking in this area. Originality/value The results of presented pilot study rooted in Germany – a country seen as the front-runner in implementing the solutions of the fourth industrial revolution – can add a certain value to the emerging research on unearthed linkages between clusters and I4.0. This paper might be seen as a contribution to the emerging literature on the spatial dimension of I4.0. It expands previous research on cluster channels’ likely impact on I4.0.

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Section: Clustersmentioning

confidence: 99%

Cluster role in industry 4.0 – a pilot study from Germany

Götz

2020

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“…In the case of Brazilian fashion, based on previous studies, the emphasis is on fashion design initiatives, for example, in the beachwear industry (Kury, da Rocha, & da Silva, 2019). The adoption of Brazilianness (such as colors, vibrancy and joy associated with the image of Brazil) adds differentiating characteristics to Brazilian fashion, such as designs associated with elements of national culture, quality of support and customer service (Sutter, MacLennan, Polo, & Strehlau, 2016).…”

Section: Types Of Innovation and Eco-innovationmentioning

confidence: 99%

Technological and non-technological trends in fashion eco-innovations

Lennan

Tiago

Pereira

2021

INMR

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PurposeThe fashion industry is diverse and demands a high amount of resources and labor for its operation. It has powerful tools that can positively impact the environment and society as a whole. In this sense, it becomes necessary for fashion to adopt sustainable strategies quickly. One way would be the adoption of eco-innovations by companies in the sector. The objective of this research is to identify the main eco-innovation initiatives carried out by companies in the fashion sector and to verify what the trend is in the sector in relation to the types of eco-innovation, whether technological or non-technological in nature.Design/methodology/approachTo meet the objective, the sector’s sustainability reports are analyzed based on the Global Reporting Initiative (GRI) initiative. The method used to treat the data is content analysis. The authors chose to use the GRI-G4 and GRI-Standards versions of the GRI structure, as they include topics relevant to its stakeholders. The analysis based on these criteria considers 18 reports prepared by four companies (Cia Hering, Grupo Malwee, Dudalina and Lojas Renner).FindingsFrom the data analysis, it was noticed that eco-innovations of technological trends prevail in Brazilian fashion, in the first place, those of process (24.56%), followed by eco-innovations of product (10.53%). The pressure exerted by internal or external stakeholders will be fueled by the current scenario of sustainable development, positively influencing the adoption of eco-innovation. This characteristic can be attributed to the fashion sector, since technological eco-innovations overlap with non-technological ones in all the years that make up the analysis.Research limitations/implicationsAs limitations of this research, it is worth mentioning the availability of GRIs in the fashion sector. Even considering it a step forward, noting that larger companies support the adoption of these reports, it is important to highlight that only four companies make up the available database (Cia Hering, Lojas Renner, Dudalina and Malwee). From the adoption of the dissemination of sustainability reports by other organizations, the base could be expanded.Practical implicationsFrom this study, practical questions emerge that can contribute to managers and companies in the Brazilian fashion sector. Initially, the focus on eco-innovations is predominantly related to the technological component, with an emphasis on process eco-innovations. In this sense, business actions seek to resolve the accusations normally attributed to the sector, such as the adoption of unsustainable practices. For example, in cotton production, firms use large amounts of pesticides and water, despite the sector being accused of not taking proper responsibility regarding sustainability related issues.Social implicationsInvestment in eco-innovations indicates a positive attitude and change resulting from pressure and the need to return the market to society’s demands for more sustainable production technologies with less environmental impact.Originality/valueA originalidade do estudo se dá na sistematização de um modelo de análise de GRIs aplicado para mensurar eco inovações na moda. Por meio da metodologia aplicada é possível ressaltar que eco inovações de tendência tecnológica prevalecem no setor, primeiramente em processos e logo em produtos.

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Internationalization and the Tale of the Cabo Frio Beachwear Cluster

Cited by 2 publications

References 45 publications

Cluster role in industry 4.0 – a pilot study from Germany

Cluster role in industry 4.0 – a pilot study from Germany

Technological and non-technological trends in fashion eco-innovations

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