Internationalization of Product-Service Systems: Global, Regional or National Strategy?

Abstract

H ighly dynamic market environment, knowledge creation and technology advancement demands that producers/providers need to be more efficient and effective in meeting existing and future consumer needs and expectations. In this regard, companies strive, as deeply as possible, to diversify a range of proposed products as well as strategies for their commercialisation.Using the case of music industry, this paper explores the validity of national, regional or global strategies in the provision of a product service system. The authors surveyed over 70,000 respondents from fifteen geographically spread countries which account for more than 85% of the

Product-service systems in Egypt: a multicase evaluation of field repair

“…Although the internationalization process was primarily designed and implemented in the manufacturing domain, applications in other areas have been presented in the literature, including services (Menzies and Orr, 2013; Castaño et al , 2016; Grönroos, 2016); retail (Hultman et al , 2012) and Digital Music PSS (Parry et al , 2016).…”

“…PSS can facilitate higher revenues, sustainable relationships with customers and better environmental performance (Li et al , 2020a). Although PSS has been well studied in recent times, there is a lack of research addressing the internationalization of PSSs, with the exception of one music industry study published by Parry et al (2016). However, in contrast to traditional PSSs (e.g.…”