Internationalization Strategies of Emerging Asian MNEs – Case Study Evidence on Singaporean and Malaysian Firms

Flying Towards the Successful Skies: The Emerging Region Multinationals

“…Once emerging countries have been identified, it is important to note that largely the literature has discussed the developed country multinationals and only their point of view has been considered, discussed and debated upon (Sim, 2006;Nigam and Su, 2010). However, with the growing number of successful multinationals from emerging countries, we propose that the focus needs to shift and things need to be viewed from an altogether different perspective.…”

“…From the recently published papers (Sim, 2006;Li, 2007) in respected journals, we noticed that it is important to study the emerging country multinationals in detail due to their growing significance in the world activities and several complexity issues attached (discussed in detail later in the paper). The databases accessed for our study include ProQuest, Emerald Insight, Science Direct and Google Scholar, amongst the main ones.…”

“…These three variables of the model define advantages that firms might have on going abroad (Salehizadeh, 2007;Sim, 2006;Dunning, 1997). The OLI model however was designed from the perspective of developed country multinationals (Dunning, 1981(Dunning, , 1986Johanson & Vahlne, 1977).…”

“…Each higher step is symbolic of higher knowledge gained and higher learning experienced, leading ultimately to a higher level of commitment in the international market. The gradual process may be defined in four stages (Sim, 2006) from no regular export activity to starting an export activity with the help of a representative in the foreign market to opening up a personal office in the foreign market to finally opening up a production house in the foreign country.…”

“…These databases consisted of some of the most relevant articles on the topic in recent years. Research demands that the emerging country multinationals be studied, discussed and evaluated, and that our understanding about them should develop (Bjorkman et al, 2008;Sim, 2006;Pangarkar, 1998;Yeung, 1994). The reference sections of the relevant articles were also referred and cross-referred in order to ensure that our study should be satisfactory.…”