Internet advertising adoption: a structural equation model for Iranian SMEs

Hanafizadeh, Payam; Behboudi, Mehdi; Ahadi, Fahimeh; Varkani, Fatemeh Ghaderi

doi:10.1108/10662241211251015

Cited by 53 publications

(34 citation statements)

References 98 publications

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“…Apart from DOI, Theory of Reasoned Action (TRA) commonly used and adopted in various studies such as SMEs technologies adoption intention (Hanafizadeh et al, 2012;Dang and Pham, 2018), predicting students' intention to adopt mobile learning (Buabeng-andoh, 2018), and acceptance of wireless internet (Lu et al, 2003). Based on Al-ajam and Nor (2015), TRA considers a narrow perspective of only two variables (attitude and subjective norm) that may affect individuals' behavioral intention.…”

Section: Methodsmentioning

confidence: 99%

Adoption of internet of things among Malaysian halal agro-food SMEs and its challenges

Tarmizi¹,

Kamarulzaman²,

Rahman³

et al. 2020

Food Res.

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Safeguarding the high quality of halal food products is a new realm to explore with the advent of new technologies. The efficiency of food industry management has boosted the applicability of product traceability system with the aid of the internet of things (IoT). Traceability system with the use of IoT has facilitated food industry players in managing their product information along the supply chain. As one of the halal food industry key players, halal agro-food small and medium enterprises (SMEs) are reportedly yet to embrace the adoption of IoT. With IoT, halal agro-food SMEs supply chain has undoubtedly provided a trusted platform. However, halal related issues and scandals in the market are recurring persistently. Besides, the emergence of IoT in the agriculture sector requires active involvement by halal agro-food SMEs. Thus, the objective of this study was to investigate the adoption of IoT among Malaysian halal agro-food SMEs and its challenges. A self-administered questionnaire was employed to gather data from selected 158 halal agro-food SMEs. Descriptive analysis, mean score analysis, and Pearson correlation analysis were carried out to analyze the data. The results showed a lack of IoT adoption among halal agro-food SMEs in managing their business activities. The SMEs were also found to be low tech-savvy users of IoT in managing their halal products. Therefore, a vast improvement is needed in implementing IoT among Malaysian halal agro-food SMEs.

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Section: Methodsmentioning

confidence: 99%

Adoption of internet of things among Malaysian halal agro-food SMEs and its challenges

Tarmizi¹,

Kamarulzaman²,

Rahman³

et al. 2020

Food Res.

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“…Ching et al, 2013), internet adverting adoption (e.g. Hanafizadeh et al, 2012), and cross-cultural comparison of advertising appeals on antismoking website (e.g. Yu et al, 2008).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Internet advertising video facilitating health communication

Tseng

Huang

2016

Internet Research

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Users who downloaded this article also downloaded: (2016),"Temporal effects of information from social networks on online behavior: The role of cognitive and affective trust", Internet Research, Vol. 26 Iss 1 pp. 213-235 http://dx.(2016),"The effect of intrinsic and extrinsic motivations on mobile coupon sharing in social network sites: The role of coupon proneness"Access to this document was granted through an Emerald subscription provided by emeraldsrm:409465 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -Based on narrative theory, emotional contagion theory, and anticipated emotions theory, the purpose of this paper is to adopt an experimental design intended to understand how narrative advertising video on internet, narrator flow and online audience characteristics influence the health communication effects and depression prevention messages of public service advertisements. Design/methodology/approach -This study uses two experimental designs. The first contrasts the effectiveness of persuasion between narrative and argument advertising videos on internet, while the second contrasts the effectiveness of persuasion between narrators with high and low flow. This study employed partial least squares path modeling to validate the research structure hypothesis. Findings -Empirical results indicate that internet narrative advertising video is not direct, but rather draws on flow and positive anticipated emotions to stimulate the production of online audience intention to adopt health risk-reducing behaviors. Compared with narrative advertising video, which influences intention to adopt health risk-reducing behaviors through flow and positive anticipated emotions, narrator advertising video with an emotionally invested high-flow narrator can strengthen online audience intention to adopt risk-reducing behaviors more directly and positively. Practical implications -The study results can provide elements to assist in the design of online advertising video on depression prevention and health promotion. Originality/value -In this study, the dialogue among narrative theory, emotional contagion theory, and anticipated emotions theory is constructed, and an integrated conceptual framework is developed for the r...

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“…C. Evans (2001) describes e-marketing tools as three elements: e-channelling, e-customer behaviour and e-customer communication management system. P. Hanafizadeh et al (2012) explain the advantages of Internet advertising, which are the compression of the hierarchy of effects, interactivity, intrusiveness and personalized communication. Meanwhile characteristics, ascribed to Internet marketing by S. Sehhat (2012), there are site awareness, site attractiveness, promotional sales, repurchase and shopping programs and repurchase, and customer loyalty.…”

Section: E-marketing Tactics Factormentioning

confidence: 99%

“…Hanafizadeh et al (2012) also made a contribution to the country factor. They argue that government will play a role in adoption of Internet advertising.…”

Section: E-marketing Tactics Factormentioning

confidence: 99%

Internationalization enabled by internetization: E-marketing approach

Ramonienė¹,

Šukevičiūtė²,

Škudienė³

2015

MOSR

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A new integrative internationalization model is proposed in the article which is built on market, product, time, resources and competences pillars. E-marketing component is included in the resources pillar and consists of e-marketing strategy, tactics, country and website factors. Each of them is explored in detail in the article. The main contribution of the paper is that it expands the traditional approach of internationalization by adding the e-marketing component to it. Keywords: internationalization, e-marketing, Internet.Straipsnyje siūlomas išplėstinis internacionalizacijos modelis remiasi rinkos, produkto, laiko, išteklių ir kompetencijų veiksniais. Ypač daug dėmesio skiriama išteklių veiksnių grupei priskiriamam e-rinkodaros elementui. Pagrindiniais e-rinkodaros veiksniais įvardijama e-rinkodaros strategija, e-rinkodaros taktika, šalies ir tinklalapio atributai. Kiekvienas iš internacionalizacijos ir e-rinkodaros veiksnių straipsnyje detaliai analizuojamas ir visi veiksniai jungiami į išplėstinį, integruotą internacionalizacijos modelį internetizacijos kontekste. Raktiniai žodžiai: internacionalizacija, e-rinkodara, internetas.

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Internet advertising adoption: a structural equation model for Iranian SMEs

Cited by 53 publications

References 98 publications

Adoption of internet of things among Malaysian halal agro-food SMEs and its challenges

Adoption of internet of things among Malaysian halal agro-food SMEs and its challenges

Internet advertising video facilitating health communication

Internationalization enabled by internetization: E-marketing approach

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