Internet Analysis of Figurative Language in Automotive Advertisement Slogans

Atmaja, Karta

doi:10.18326/jopr.v4i1.18-28

Cited by 3 publications

(4 citation statements)

References 4 publications

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“…From the previous studies on figurative language, most of the researchers focused on a particular field of the slogan, such as cosmetics, food and drink, cigarette, and automotive products (Atmaja, 2022;Cherono, 2019;Hosana et al, 2022;Oktaviani, 2019;Ramadhana, 2022). Our findings are not related only to a particular product.…”

Section: Discussionmentioning

confidence: 99%

“…Therefore, slogans play a vital role in advertising, so the firm has to select a captivating phrase as its slogan (Bu'ulolo et al, 2020). In addition, Atmaja (2022) discovered that the most common types of figurative language used in vehicle advertising slogans are hyperbole, personification, and metonymy. A study has also shown that using metaphorical language in advertising produces emotionally powerful, intellectually engaging, and long-lasting messages (Ramadhana, 2022).…”

Section: Introductionmentioning

confidence: 99%

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Linguistic aspects of English slogans in Indonesian products

Denistia,

Yuda,

Perwira

et al. 2024

Indonesian J. Appl. Linguist.

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Slogans use a variety of language features to entice potential purchasers. For Indonesian products to compete worldwide successfully, companies must engage in more efficient marketing strategies, such as using English slogans. This study examines the linguistic aspects of English slogans produced by Indonesian brands. The question addressed in this research is related to linguistic aspects that occur in slogans. We collected a slogan corpus data consisting of 225 slogans. The slogans were taken from the Indonesian company’s product websites and marketplaces. The data were classified manually based on the linguistic aspects covering phonological style (Wales, 2011), word formation process, figurative language (Knowles Moon, 2006), and speech acts (Searle, 2005). We present the data in both qualitative description and quantitative analysis using simple statistical measures. The results show that alliteration, hyperbole, and assertive statements are noticeable patterns that Indonesian companies use to promote their products. The reason why sound repetition occurs in slogans is to make the slogan more memorable. A simple morphological process is employed to generate slogans, which also helps readers remember them. Furthermore, the use of hyperbole makes the audience feel connected to the product. Finally, assertiveness as a primary pragmatic strategy promotes product quality and buyer benefits. From a linguistics perspective, our findings shed light on the criteria for slogans to be memorable.

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Section: Discussionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Linguistic aspects of English slogans in Indonesian products

Denistia,

Yuda,

Perwira

et al. 2024

Indonesian J. Appl. Linguist.

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“…The next figurative language found in novel The Kite Runner is paradox, which is identified as contradictory, interdependent and persist over time, demanding strategies for engaging and accommodating tensions but not resolving them Smith & Tracey (2016) as cited in (Auld, et al, 2022, p. 185). In other words, a paradox is a statement that appears to be self-contradictory at first but makes sense after more examination (Atmaja, 2022). World is not black and white is an example of paradox found in novel The Kite Runner.…”

Section: Discussionmentioning

confidence: 99%

Exploring Figurative Language in the Kite Runner Novel: Unveiling Semantic Depths for a Deeper Narrative Understanding

Indarti,

Fikri,

Manar

2023

JOLLT

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Figurative language analysis in a novel involves examining the author's use of various literary devices and techniques to enhance the narrative, evoke emotions, and create a deeper understanding of the text. This analysis goes beyond the literal interpretation of words and delves into the layers of meaning and imagery that contribute to the overall richness of the story. The purpose of this study is to seek the types of figurative language found in the novel The Kite Runner written by Khaled Hosseini and to analyze their meanings. The Kite Runner is a historical fiction novel, sets in Afghanistan in the 1970s with the social and political conditions of the Soviet invasion and the rise of the Taliban dictator. Using descriptive qualitative content analysis, this study reveals that there are 72 sentences containing figurative language and there are nine types of figurative language. Those are metaphor (15%), simile (32%), personification and, synecdoche (9%), metonymy (13%), both paradox and symbol (4%), hyperbole (7%), and apostrophe (3%). The findings show that the dominant type of figurative language in the novel The Kite Runner is simile. This study sheds light on the author of the novel The Kite Runner effective use of figurative language to enhance the narrative, convey emotions and enrich the readers’ experiences. Thus, this paper provides an in-depth analysis of figurative languages found in one of the great historical fictions.

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“…Drawing attention to something or telling or informing someone about something is what advertising entails. In advertising, a firm or agency would typically choose a slogan that is memorable and appealing to the target audience (Atmaja, 2022).…”

Section: Introductionmentioning

confidence: 99%

Persuasive Language Used on Advertisements of Instagram Posts

Losi,

Rosida

2022

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This study aimed to find out the persuasive language on Starbucks advertisements on Instagram posts. The category of persuasive language was referred to Lamb's theory (2014). By using descriptive qualitative method, the researcher collected seventy data of Starbucks advertisements on Instagram posts. Then, the data were analyzed by categorizing and interpreting them into the correct categories. The research result and discussion showed that from 70 data which were taken from Starbucks advertisements on Instagram posts, there were 60 data found by the distribution as follow: 5 data of Alliteration, 6 data of Colloquial Language, 7 data of Connotation, 6 data of Evidence, 6 data of Hyperbole, 8 data of Inclusive Language, 5 data of Imagery, 7 data of Pun, 4 data of Repetition, and 6 data of Simile. The most used of persuasive language on Starbucks advertisements on Instagram posts was Inclusive Language because the company often use everyday or informal language to connect closer with the customers.

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Internet Analysis of Figurative Language in Automotive Advertisement Slogans

Cited by 3 publications

References 4 publications

Linguistic aspects of English slogans in Indonesian products

Linguistic aspects of English slogans in Indonesian products

Exploring Figurative Language in the Kite Runner Novel: Unveiling Semantic Depths for a Deeper Narrative Understanding

Persuasive Language Used on Advertisements of Instagram Posts

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