Internet Marketing Strategy for Furniture Industry: A Research Based Ergonomics Sofa

Ismail, Syuhaida; Rahman, Anis; Ismail, Ahmad Rasdan; Daud, Khairul Azhar Mat; Khidzir, Nik Zulkarnaen

doi:10.1007/978-3-319-42070-7_53

Cited by 4 publications

(6 citation statements)

References 8 publications

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“…It is a strategic decision to analyze and adopt a particular channel of IM within available resources to prompt EBBT of the target audience. The findings of this study are consistent with some prior studies that have been affirmed IM as a key component of marketing in today's competitive situation (Ismail et al, 2017;Coviello et al, 2001;Bianchi and Mathews, 2016;Stewart and Zhao, 2000).…”

Section: Managerial Implicationssupporting

confidence: 92%

“…According to Hamill and Gregory (1997), IM consists of numerous supporting features, e.g., e-banners, e-mails (e.g., text, voice, and video), video conferences, Internet Relay Chat (IRC), and Multi Users Dialogues (MUDS). Moreover, IM supports to create the relationships between buyers and sellers more broadly (Ismail et al, 2017). According to Stewart and Zhao (2000), the IM is an advanced tool which facilitates the firms to broadcast product information comprehensively than conventional marketing methods.…”

Section: Immentioning

confidence: 99%

“…The internet performs a fashionable role to benefit the consumer with maximum information in the present digital age (Stewart and Zhao, 2000). Ismail et al (2017) suggested that more research would be expanded in future by emphasizing on such tactics to achieve supreme attention of the consumers. El-Gohary (2012) has been examined the relationship of an IM as a sub-dimension of eM within Egyptian tourism organizations and argued that additional empirical work is required to establish more shreds of evidence.…”

Section: Immentioning

confidence: 99%

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Achieving consumers’ attention through emerging technologies

Waheed

Yang

2018

BJM

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Purpose The purpose of this paper is to investigate the relationship between e-marketing (eM) and consumers’ buying behavior particularly exploratory buying behavior tendencies (EBBT) with moderating effect of a gender in the context of China. Design/methodology/approach Structural equation modeling using SPSS/AMOS was majorly applied to ascertain the relationship and hypotheses testing. First, the correlation of eM toward EBBT is examined using five factors: internet marketing (IM), e-mail marketing (EMa), intranet marketing (IMa), extranet marketing (EM), and mobile marketing (MM). Second, the relationship of each dimension of the eM model is determined autonomously to ensure the importance of such emerging technologies in marketing communications. Third, the effect of gender as a moderator is measured. To this end, primary data were collected through random distribution of the questionnaires among 1,600 consumers particularly students of the universities between February 2016 and August 2016 within North China. Findings The findings revealed that eM has a significant correlation on consumers’ EBBT. The comprehensive analysis of each factor of eM, i.e., IM, EMa, IMa, EM, and MM is positively correlated to EBBT. The present study revealed that gender did not moderate among the relationships of eM and EBBT. Additionally, study furnishes practical directions on how managers can utilize such emerging and revolutionary technologies in marketing activities to probe, understand, and reinforce consumers’ buying behavior. Research limitations/implications The research has limitations related to geographical location and sample size which thus limits the widespread generalization. Practical implications This study affirmed that organizations must engage the consumers using such technologies that are more likely acceptable by consumers in the present customer-oriented and digital era. The marketers must engage consumers the way they wish to be engaged by developing appropriate promotional strategies. The study provides possible implications both theoretical and managerial along with a contribution to the literature of eM and consumers’ buying behavior. Social implications Understanding the emerging technologies may furnish valuable insights for individuals to work well within Chinese SMEs. Originality/value The topic of eM has acknowledged as an evolving concept which is gaining an intense concern of both academician and practitioners. Therefore, more research mainly empirical work is still needed to probe the insights of eM across the globe. This study attempts to fulfill such need with empirical evidence together with an in-depth examination of eM determinants, collectively and autonomously.

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Section: Managerial Implicationssupporting

confidence: 92%

Section: Immentioning

confidence: 99%

Section: Immentioning

confidence: 99%

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Achieving consumers’ attention through emerging technologies

Waheed

Yang

2018

BJM

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“…Thus, according to research carried out on the Italian market, the behavior of manufacturers in the SME category is strongly influenced by the Internet (Balocco et al, 2008). Other significant researches have been made in connection with the ergonomics of the furniture, and the accessories also have a significant, most often defining contribution (Ismail et al, 2017). For the purpose of this research, we have in mind representative companies in the European furniture industry, with whom Simausrom is doing business, being the supplier of more than 80% of the accessories these major producers use in their production.…”

Section: Methodsmentioning

confidence: 99%

Furniture Accessories Market: An Exploratory Approach at European Market Level

Petrache¹

2019

SCECO

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In this article, we aim to identify the views and attitudes of major furniture manufacturers in the European Union on the current situation and trends of the European furniture market and furniture accessories. If for the furniture market has been made more studies and research along the way, for the furniture accessories market this is the first qualitative research to be carried out both at national and European level, a initiative caused by the fact that we have not identified other secondary sources with the exception of data taken from a representative producer, which supplies over 80% of furniture accessories to major furniture manufacturers in Europe. National and European statistics do not highlight the market for furniture accessories, although in our opinion it is of great importance for the reference industry. In this context, a qualitative research has been carried out whose main objective is to identify the role accessories have in the ergonomics and design of furniture of all categories, regardless of their destination (house, office, hotel, restaurant etc.). The specific objectives of qualitative research are: to identify the opinions and attitudes of the managers of the major furniture manufacturers on the importance of furniture and furniture accessories at the industry level; identifying the views and attitudes of the furniture managers in the furniture industry on the specific market trends in terms of the dynamics of consumer preferences on this market.

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“…Moreover, human engineering includes the physical (e.g., engineering the work environment) and mental (e.g., the cognitive work environment) dimensions of the work environment. It also has formal and informal cooperation and interaction (e.g., social work environment) between individuals and their shared workspace (Ismail et al., 2017). mindfulness and meditation are essential for human strengths and positive emotions flourishing (Davis & Bjornberg, 2015).…”

Section: Introductionmentioning

confidence: 99%

The relationship between spiritual leadership and human engineering among university employees: The mediating role of mindfulness

Mohammed

El‐Ashram

Abosaif³

2022

Glob Bus Org Exc

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This study explores whether, and how, mindfulness mediates the relationship between spiritual leadership and human engineering. Based on data from a sample of 335 members of faculty and administrative staff from Imam Mohammad Ibn Saud Islamic University in Saudi Arabia, the paper provides insights into how mindfulness affects the relationship between spiritual leadership and human engineering. The authors believe that it is the first time that mindfulness as a mediator in this relationship has been studied. They also believe that it is the first time such a study has been conducted in an Arab environment. By studying the relationship between spiritual leadership and human engineering, and by studying mindfulness as a mediating variable in this relationship in a non-Western environment, the study expands the external validity of the notions of spiritual leadership and human engineering. The results indicate a significant relationship between spiritual leadership and human engineering, and show that mindfulness has an indirect effect on this relationship. The article highlights the implications for dealing with stress in the work environment by using mindfulness as a driver for developing spiritual leadership, as well as understanding and practicing the values of spiritual leadership in promoting spirituality.

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Internet Marketing Strategy for Furniture Industry: A Research Based Ergonomics Sofa

Cited by 4 publications

References 8 publications

Achieving consumers’ attention through emerging technologies

Achieving consumers’ attention through emerging technologies

Furniture Accessories Market: An Exploratory Approach at European Market Level

The relationship between spiritual leadership and human engineering among university employees: The mediating role of mindfulness

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