Internet News Dissemination on Ideological and Moral Cultivation in Higher School

Abstract

Mass media television, radio and Internet have a profound influence and change people's way of thinking, values and behaviors, especially for new media heavy users of university students, the influence of the media is more obvious and profound. In order to play the guiding thought of Ideological and political education in the complex media environment, we must combine the theory and the practice of communication into the academic research and practice activities, broaden the ideological and political education discipline field, and improve the effectiveness of Ideological and political education. The network news communication has both positive and negative influences on the ideological and moral education of university students. Firstly, this paper analyzes the characteristics of network news communication, and points out that network news dissemination has selectivity and position. The characteristics of Internet news communication make it bring about two influences on the ideological and moral education of university students, that is, positive influence and negative influence. Finally, the author puts forward his own views on how to deal with the negative influence and how to deal with the negative influence of network news communication on the ideological and moral quality of university students.