The Palgrave Handbook of International Communication and Sustainable Development 2021
DOI: 10.1007/978-3-030-69770-9_17
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Internet Philanthropy as China’s ‘Digital Solution’ to the 2030 Agenda for Sustainable Development: Policies, Practices, Politics and Critique

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“…The trend of influencer philanthropy also demonstrates “governance through the influencer.” As shown in our examples, some previous “big stomach king” influencers have already started to embrace philanthropy as an adjustive strategy to accommodate the government's call for “positive energy” influencers. Similarly, to respond to the government call to help achieve “common prosperity” (Kharpal, 2020), China's large digital platforms “gave back” to society, for example through “poverty alleviation [via] e‐commerce” (Peng et al, 2021) and various other micro‐philanthropy projects (Xu et al, 2021). Influencers based on these platforms are encouraged to actively participate in these philanthropic activities to promote a positive public image on the one hand, and to help platforms realize their social responsibilities on the other.…”
Section: Precarity Of Being Influencer and Politics Of Influencer Gov...mentioning
confidence: 99%
“…The trend of influencer philanthropy also demonstrates “governance through the influencer.” As shown in our examples, some previous “big stomach king” influencers have already started to embrace philanthropy as an adjustive strategy to accommodate the government's call for “positive energy” influencers. Similarly, to respond to the government call to help achieve “common prosperity” (Kharpal, 2020), China's large digital platforms “gave back” to society, for example through “poverty alleviation [via] e‐commerce” (Peng et al, 2021) and various other micro‐philanthropy projects (Xu et al, 2021). Influencers based on these platforms are encouraged to actively participate in these philanthropic activities to promote a positive public image on the one hand, and to help platforms realize their social responsibilities on the other.…”
Section: Precarity Of Being Influencer and Politics Of Influencer Gov...mentioning
confidence: 99%