Internet shopping, consumer search and product branding

Ward, Michael R.; Lee, Michael J.

doi:10.1108/10610420010316302

Cited by 244 publications

(153 citation statements)

References 18 publications

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“…Furthermore, individuals with lower income tend to approach online shopping activity more cautiously and find this medium as a riskier place since their tolerance for financial loses is lower with respect to consumers with higher income (Yoldas, 2012). Ward and Lee (2000) found that most online shoppers are male, well educated, younger, and having higher income in a study on the relationship among with Web shopping, brand dependence, and search experiences. Based on the empirical researches, there were two hypotheses that proposed : Lifestyle is a concept defined as the means by which people live and spend time and money, mirroring a person's activities, interest, and opinions, as well as demographic variables (Blackwell, Miniard, and Engel, 2004).…”

Section: B Relationship Between Individual Characteristics and Onlinmentioning

confidence: 99%

Online Shopping Behavior on Generation Y in Indonesia

Simanjuntak¹,

Musyifah²

2016

Glob Bus Financ Rev

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A B S T R A C TOnline shopping behavior is the most preferred shopping method for modern society, especially Generation Y who are always connected to the internet and technology in every aspect of life. Young consumers prefer online shopping because of its convenience, lower price, many choices, time saving, and ease of access anywhere and anytime.This topic was addressed to analyze determinant factors of online shopping behavior on Generation Y's consumers. This research involved 100 undergraduate students of Bogor Agricultural University selected using snowball technique. This research used cross-sectional study's design. Data were collected by self-report using questionnaires and analyzed by using multiple regression analysis. The result showed that monthly allowance and attitudes influenced significantly and positively on online shopping behavior.

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Section: B Relationship Between Individual Characteristics and Onlinmentioning

confidence: 99%

Online Shopping Behavior on Generation Y in Indonesia

Simanjuntak¹,

Musyifah²

2016

Glob Bus Financ Rev

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“…Thus far, research on expert and novice users in the internet context has discussed differences in internet use in general (Hammond et al, 1998), user capabilities, such as internet search performance (Lazonder, Biemans and Wopereis, 2000), impressionability on advertising (Bruner and Kumar, 2000), banner-ad effectiveness (Dahlén, 2001), internet shopping (Ward and Lee, 2000;Martinez-López, Luna and Martínez, 2005), and trust (Corbitt, Thanasankit and Yi, 2003) across different expertise levels. Also, internet user experience has been found to relate as an antecedent to flow-experience on the internet (eg.…”

Section: Expertise and Experience In Internet Contextmentioning

confidence: 99%

Consumer perceptions of Internet banking in Finland: The moderating role of familiarity

Mäenpää¹,

Kalé

Kuusela³

et al. 2008

Journal of Retailing and Consumer Services

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Abstract:Purpose -This article examines the role of expertise -measured in terms of use frequency and length of use -in moderating consumer perceptions of dimensions of internet bank services. Design/methodology/approach -A survey of three hundred respondents investigated differences in perceptions of the proposed service dimensions. Findings -The results reveal that consumers' perceptions differed in four of seven dimensions of internet bank services when examined along the criterion of expertise. The most interesting result is that security is not a concern for any of the user groups. Also, an interesting finding is that the dimensions of status, personal finances and investment proved to be U-shaped. Practical implications -The findings of this research provide several ideas for marketing of internet banking (IB) and for developing IB websites. For example, appeals of status and ego-gratification in advertising can be used to attract new consumers to IB. Also, designing auxiliary features or tools for personal finance management into banks' websites would prove to be sound investment. This research suggests that expertise has correlates in demographics as well as in perceptions of service dimensions. Thus, it may be possible to apply expertise for segmenting markets along demographic criteria and then to offer appropriate mix of services for each segment. Originality/value -This study contributes to extensive literature of expertise by examining the effect of expertise on perceptions of internet bank services and analysing the managerial application possibilities.2

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“…The ability to collect product information and make comparisons between the different product offerings from different providers is often viewed as one of the main competitive challenges for e-shopping [12]. Online shoppers appear to be attracted to the ease with which they can find information on the Internet, including the detailed product information available and the variety of choices offered [13]. Variety seeking and bargain hunting behaviors can be thus seen as two of the main reasons why consumers shop online.…”

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confidence: 99%

Personality Antecedents of Online Buying Impulsiveness

Chen¹,

Lee²

2015

JOEBM

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Abstract-The hierarchical relationships of personality traits related to online buying impulsiveness were empirically examined. The results show that three elemental traitsagreeableness, need for arousal, and need for material -are predictive of online buying impulsiveness. Middle level trait of value consciousness is mediating the effect of conscientiousness and negatively associated with the dependent variable. Index Terms-Online buying impulsiveness, trait theory, 3M model I. INTRODUCTIONOver the past decade, e-commerce has flourished and enjoyed a growth rate unrivaled by the traditional retail business. According to a report released by Taiwan"s Institute for Information Industry, domestic e-commerce reached NT$ 365 billion in 2012, a growth rate of 28.5% compared to the revenue of previous year. As more and more consumers turn to the Web as an indispensable source of price and products/brands information, the future of e-commerce seems even more promising. Therefore, studies on consumer behavior online are of great importance for both academic and practical researches.One of the underdeveloped areas in online consumer research is impulse buying behavior. It is widely accepted that rational shopping model could not explain the whole spectrum of people"s shopping motivations. In a more enjoyable shopping environment and with increased disposal incomes, consumers tend to shop more impulsively [1]. Moreover, impulse buying would be higher online compared to store shopping due to the normal evaluations of consumers are less of an inhibited factor [2].As to the determinants of consumers" online behavior, demographics variables and more mutable personal factors like individual attitudes and personal perceptions have been frequently studied, personality variables like traits, on the other hand, have been under-investigated [3]. Since personality studies have long been an important research tool for examining human behavior [4] and trait-factor theory became the primary basis of marketing personality research [5], some personality traits related to online buying impulsiveness will be examined in this study.The hierarchical approach will be employed in this research, which means, personality traits are interrelated hierarchically and classified by the degree to which they pervade behavior [6]. Traits of variety seeking and value consciousness are proposed to be two of the antecedents of Manuscript received November 10, 2013; revised January 9, 2014. Tsai Chen is with the Department of Communication, Fo Guang University, Yilan County, ROC (e-mail: tchen@mail.fgu.edu.tw).Ming Chang Lee is with the Department of Management, Fo Guang University, Yilan County, ROC (e-mail: lmj0055@gmail.com).online buying impulsiveness in the study. At the same time, the relationships between the two traits and more "broad" personality dispositions will be also subjected to empirical test. II. THEORETICAL BACKGROUND AND HYPOTHESES A. Trait HierarchyA trait is a temporally stable, cross-situational individual difference. Personality trai...

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Internet shopping, consumer search and product branding

Cited by 244 publications

References 18 publications

Online Shopping Behavior on Generation Y in Indonesia

Online Shopping Behavior on Generation Y in Indonesia

Consumer perceptions of Internet banking in Finland: The moderating role of familiarity

Personality Antecedents of Online Buying Impulsiveness

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