INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn

doi:10.1080/00913367.2005.10639191

Cited by 741 publications

(613 citation statements)

References 46 publications

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“…These results were expected based on the findings of Baek et al (2014), Ko et al (2005), Luo et al (2011), Malik et al (2016, Pentina et al (2014). They demonstrated that the success of Second Life in the e-learning processes depends on a combination of convenience, sharing experience and the search for more entertaining educational programmes.…”

Section: A C C E P T E D Accepted Manuscriptmentioning

confidence: 54%

“…In addition, Ko, Cho and Roberts (2005) observed that convenience is a strong gratification in terms of staying on a Web site longer. Hence, in this study we propose that convenience is one of the main factors determining the continuance intention to use Second Life in an e-learning program.…”

Section: Uses and Gratifications Theory And Research Modelmentioning

confidence: 99%

“…Our research model, designed from prior literature and previous studies (Baek et al, 2014;Ko et al, 2005;Luo et al, 2011;Malik et al, 2016) (2015) with R2=.62.…”

Section: A C C E P T E D Accepted Manuscriptmentioning

confidence: 99%

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Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

107

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General rightsThis document is made available in accordance with publisher policies. Please cite only the published version using the reference above. This is a PDF file of an unedited manuscript that has been accepted for publication. As a service to our customers we are providing this early version of the manuscript. The manuscript will undergo copyediting, typesetting, and review of the resulting proof before it is published in its final form. Please note that during the production process errors may be discovered which could affect the content, and all legal disclaimers that apply to the journal pertain. M A N U S C R I P T A C C E P T E D ACCEPTED MANUSCRIPT Second Life adoption in education: A motivational model based on Uses and Gratifications theory

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Section: A C C E P T E D Accepted Manuscriptmentioning

confidence: 54%

Section: Uses and Gratifications Theory And Research Modelmentioning

confidence: 99%

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Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Gallego

Bueno

Noyes

2016

Computers & Education

107

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“…Selain itu Ko et al (2005) menjelaskan bahwa kenyamanan merupakan motivasi dasar dari penggunaan aplikasi internet. Dijelaskan juga bahwa motivasi kenyamanan dalam aplikasi mobile juga berpengaruh positif terhadap sikap pengguna untuk menggunakan aplikasi tersebut (Ha et al 2014).…”

Section: Pendahuluanunclassified

Motivasi, Sikap, Dan Intensi Pengguna Media Sosial Pada Kampanye Stop Illegal Fishing

Moriansyah

2004

jma

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“…In a marketing context, informativeness is defined as the extent to which the advertising media provide users with resourceful and helpful information (Chen and Wells 1999;Ducoffe 1996;Ko et al 2005). In a mobile advertising context, informativeness can increase the perceived advertising value of mobile phones, leading to the formation of a favourable attitude (Bauer et al 2005;Xu et al 2009) and a positive attitude towards mobile advertising (Saadeghvaziri and Seyedjavadain 2011).…”

Section: Perceived Benefits Of Social Networkingmentioning

confidence: 99%

Assessing the influence of motivations and attitude on mobile social networking use

et al. 2013

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Social media have become one of the strongest growing Web 2.0 services worldwide as they are a powerful tool for consumers to recommend products and services. The influence of social networking sites in purchase behaviour and their growing use by consumers justify the need to further study key drivers of users' behaviour. Although there is now a significant body of literature on the use of social networks from a computer, there is scant literature on their use from mobile devices. As media convergence is a reality nowadays, there is a need to know if consumers behave in the same way when a service is accessed from different platforms. The present work aims to analyse the relationships between motivations, attitude and frequency of mobile social networking. The hypotheses were tested on a sample of 146 young adolescent users of mobile social networks, using multiple linear regression analysis. Analysis of the results suggests that the main motivations for mobile social networking amongst adolescents are relaxation/entertainment and 123Glob Bus Perspect (2013) 1:164-179 DOI 10.1007/s40196-012-0008-x social/informativeness. Relaxation/entertainment motivations positively reinforce adolescents' attitudes towards mobile social networking, whereas socialisation/ informativeness motivations reinforce access frequency. This present study also highlights the importance of attitude. Managerial implications are provided.

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INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising

Cited by 741 publications

References 46 publications

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Second Life adoption in education: A motivational model based on Uses and Gratifications theory

Motivasi, Sikap, Dan Intensi Pengguna Media Sosial Pada Kampanye Stop Illegal Fishing

Assessing the influence of motivations and attitude on mobile social networking use

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