Internet versus traditional office sales

Dermisi, Sofia

doi:10.1108/02637470410532411

Cited by 7 publications

(6 citation statements)

References 4 publications

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“…In his conclusion, commercial property advisers and office developers cannot ignore broadband technology, with the need to understand and keeping abreast of the latest technology crucial to their roles. Similar research by Dermisi (2004), who compares internet and traditional office sales in the US. The related researches on internet in real estate also have been done in specific real estate area such as facilities management (Kirkwood, 1995) and property management (Fong et al, 2009 andHan andLim, 2001).…”

Section: Internet Business Strategiesmentioning

confidence: 67%

Internet business strategies by property companies in Asia

Razali

Manaf

Yassin

2010

Property Management

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PurposeThe purpose of this paper is to present the results of a study of the top listed property companies in Asia based on capital market value on internet business strategy, and to examine the relationship between top companies and the internet business strategy index.Design/methodology/approachData for the research were collected from the top 30 property companies in Asia through their web sites. The services and information offered in these web sites are discussed and used to describe the growth of internet usage in the real estate business.FindingsFrom the findings, most companies in Asia realised the importance of the internet as a marketing tool. This has been proved from the good average score of the internet business strategy attributes. The results indicated that top property companies in Asia implemented good internet business strategy.Research limitationsThe research is based on a study from the top 30 companies in Asia based on market capital values as at 30 June 2009. Only three countries were selected in this study: Malaysia, Singapore and Hong Kong.Originality/valueThis paper examines the practice of property companies in Asia of using the internet as a marketing tool in property business in order to enhance the marketing strategy in this borderless world. The findings provided some insight and guidelines for the industry as well as academics on the use of information and communication technology in the property business.

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Section: Internet Business Strategiesmentioning

confidence: 67%

Internet business strategies by property companies in Asia

Razali

Manaf

Yassin

2010

Property Management

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“…Increasingly, search efficiency and investment analysis is enhanced by information available on the Internet (Zumpano, Johnson and Anderson, 2003), which now accounts for a significant portion of gross sales (Muhanna, 2000). Seiler (2001) finds larger firms develop and utilize technology more effectively (Tse and Webb, 2002;Demisi, 2004) so franchise organizations are also better equipped to face the future. The spread of real estate franchise groups internationally (Alon and Bain, 2005) is further testament to the survival power of franchising, and mergers, master franchise agreements and conversions provide recognition of its stabilizing capabilities in uncertain environments.…”

Section: Industry Contextmentioning

confidence: 99%

Franchising success: Insights from real estate brokerage

Flint-Hartle

Bruin

2011

International Small Business Journal: Researching Entrepreneurs

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This article highlights factors that contribute to the success of franchising in the Australasian real estate brokerage industry. Evidence from both franchisor and franchisee perspectives reveals underlying fundamentals of competitive advantage. System success is argued to be based on the development of a complementary resource competency that ensures relationship sustainability. The franchisee adds value to the franchisor-initiated system and brand by developing presence and expertise in the local market. Franchisee screening and recruitment strategy is important, with prior experience and industry acculturation occupying a central place as a driver of success. The nature of entrepreneurship is a key question addressed and the strength of the entrepreneurial alliance is shown to be a component of the success equation. The pursuit of explanations beyond agency and resource scarcity theory widens the theoretical lens for examining the ubiquitous phenomenon of franchising in the real estate domain.

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“…There is evidence that a significant portion of gross sales is attributable to the internet and thus adapting to the use of internet and other technology is regarded as an opportunity to "attract new buyers, reduce marketing costs and customer acquisition costs" (Muhanna 2000). Furthermore, it is found that larger organisations use more technology by having better websites and state of the art software products which result in greater web presence and ensure more sales and thus higher revenue streams (Demisi 2004). Flint-Hartle (2007) contends that this is an area which furnishes franchises with an advantage on the basis that they have dedicated teams of information technology experts especially assigned to the upkeep and maintenance of new technology.…”

Section: Constraints For Growthmentioning

confidence: 98%

The Linkage Between Competitive and Operational Advantage and Entrepreneurship within Australian Real Estate Franchises

Chartres

2014

Pacific Rim Property Research Journal

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Out of 37,000 enterprises operating within the Australian real estate industry, well over 50% of those are franchised outlets suggesting franchising popularity. The study collectively extends the franchising literature through semi-structured interviews with six leading real estate stakeholders, specifically focussing on three distinct yet interdependent areas of interest. Bound together in a contractual agreement, the franchisor and the franchisee form a strategic alliance which benefits both parties and enables each to be entrepreneurial. The study highlights the relevance of ownership potential as a key motivational force behind entrepreneurs choosing to franchise and stresses the importance of development of culture as a key consideration in brand strength for franchisors and nurturing good managerial talent to provide strong leadership for franchisees.For the franchise to be successful, the research points to linkage between competitive advantage and efficiency arising out of correct implementation of business systems, training systems, recruitment of good operators and adoption of innovative strategies. The use of technology and specifically internet has revolutionised the real estate industry however, in acknowledging this, the study concludes that its scope of use and correct application are the keys to reaping greatest benefits. There is evidence to suggest that divergence in formation of franchise models to adopt a less formal approach to franchising is on the rise in some areas of Australian states. It is envisaged that this research will enhance an understanding of the rationale behind the insurgence of hybrid franchise models and thus bear great significance to the industry.

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Internet versus traditional office sales

Cited by 7 publications

References 4 publications

Internet business strategies by property companies in Asia

Internet business strategies by property companies in Asia

Franchising success: Insights from real estate brokerage

The Linkage Between Competitive and Operational Advantage and Entrepreneurship within Australian Real Estate Franchises

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