The important identity attribute of self-information presents unique cognitive processing advantages in psychological experiments and has become a research hotspot in psychology and brain science. The unique processing mode of own information has been widely verified in visual and auditory experiments, which is a unique neural processing method for own name, face, voice and other information. In the study of individual behavior, the behavioral uniqueness of self-information is reflected in the faster response of the human brain to self-information, the higher attention to self-information, and the stronger memory level of self-reference. Brain imaging studies have also presented the uniqueness of self-cognition in the brain. EEG studies have shown that self-information induces significant P300 components. fMRI and PET results show that the differences in self and non-self working patterns were located in the frontal and parietal lobes. In addition, this paper combines the self-uniqueness theory and brain-print recognition technology to explore the application of self-information in experimental design, channel combination strategy and identity feature selection of brainprints.