“…On the one hand, they should be aware of their customers' demands, requirements and expectations, so as to service their customers' needs better (market-oriented theory) and avoid potential risks. On the other hand, they should also present their own business and requirements to their suppliers and help them understand properly in order to get a better service from their suppliers (Wilson and Vlosky, 1998). To distinguish these two types of communication quality, we formulated two constructs to test in the model, including (regular) 'information quality' and 'knowledge on business partners' (changing) requirements and expectations' .…”