Interpersonal and political trust: modeling levels of citizens' trust

Schiffman, Leon G.; Thelen, Shawn T.; Sherman, Elaine

doi:10.1108/03090561011020471

Cited by 38 publications

(24 citation statements)

References 38 publications

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“…In advocating the use of consumer marketing concept of segmentation in political marketing, Baines (2003) pointed out that the bases are common to both fields, namely being geographic, demographic, psychographic and behavioural. In the US, Schiffman et al (2010) cynically proposed that the candidates ought to embrace the concerns of various segments of the electorate and thus capitalise on their apparent alignment. The ethics of communicating slightly different things to different segments, or at least putting a different spin on similar messages, seem not to concern political marketers.…”

Section: Marketing Politicsmentioning

confidence: 99%

Voter empowerment for emerging democracies: Mobilising the marginalised in Peru

Thomas

2016

Int Rev Public Nonprofit Mark

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Abstract:Motivating the politically and economically disenfranchised to vote can be problematic, particularly in the emerging democracies where political marketing is gaining ground without concurrent voter education. Utilising textual and discourse analysis this paper deconstructs a social marketing campaign in Peru where the rhetoric of political candidature is challenged. Through characterising voters as employers and selection criteria based on analogies of daily life, the political process is made comprehensible and accessible, if not also radically appealing. The author introduces voter empowerment as a concept positioned in the interstices between social marketing and political communications, and distinct from political marketing. Comparative studies of similar campaigns are needed to demonstrate whether these may prove effective and how much adaptation is needful cross-nationally. Meanwhile the Peru campaign provides policy-makers and social activists elsewhere with a model for communicating creatively with marginalised citizens about exercising their democratic rights.Response to Reviewers: As advised, the paper has been considerably re-ordered for clarity and re-written for succinctness. The literature review now situates the research problem more firmly in the field of social marketing, with other sub-disciplines as counterpoint. The methodology has been elaborated upon, with greater foregrounding of interview data in the discourse analysis of the media materials. The findings have also been systematically and a more critical stance adopted in findings. Some latter sections have been excised as recommended, and replaced with a new critical conclusion on the concept empowerment. Powered by Editorial Manager® and ProduXion Manager® from Aries Systems Corporation VOTER EMPOWERMENT FOR CANDIDATE SCRUTINY

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Section: Marketing Politicsmentioning

confidence: 99%

Voter empowerment for emerging democracies: Mobilising the marginalised in Peru

Thomas

2016

Int Rev Public Nonprofit Mark

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“…This argument holds true and it is when the party does not act reliably and as predicted that distrust arises. Schiffman et al, (2010) contend that the party incumbent is also very important in developing trust to a political party. The party leader is always the "face" of a party and is the one who mainly has direct interaction with the public.…”

Section: Voter Trustmentioning

confidence: 99%

“… "The confident expectations of the voters on the candidate's reliability and positive intentions" (Rachmat, 2010 (Schiffman, Thelen & Sherman, 2010). According to Delgado-Ballester (2004), trust reflects two reliability and predictability.…”

Section: Voter Trustmentioning

confidence: 99%

The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa

Dabula¹

2017

BSSJ

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South Africa has witnessed a decline in youth voter turnout. Consequently, political parties are employing marketing strategies that aim to appeal to the young voter, such as social media. Notwithstanding the increasing studies on social media in political marketing, there is a dearth of such research in South Africa. Furthermore, no studies have explored the influence of political marketing using social media on voter trust, loyalty and voting intention of the youth in the South African political context. This research intends to contribute to the increasing body of research on the efficacy of political marketing using social media by political parties in South Africa to engage with the youth and improve their election turn out. The two main research objectives are to establish the influence of political marketing using social media and on voting intention, with voter trust and voter loyalty as mediators and to determine which mediator (voter trust or voter loyalty) has the strongest influence on the outcome variable (voting intention). Using a data set of 250 respondents, between the ages of 18 and 35 years, from Gauteng Province in South Africa, this study examines these relationships. The study outcome is that all the five hypotheses are supported. The results indicate that the relationship between political marketing using social media and voter trust, political marketing using social media and voter loyalty, voter trust and voter loyalty, voter trust and voting intention and voter loyalty and voting intention are all positive in a significant way. The research paper discusses both academic, political party and marketer's implications of the results and future research directions are suggested.

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“…This research framework is primarily based on the attitude towards a behaviour model [35] which acts as the mediating factor between predictors (brand architecture, perceived value, CSR, internet marketing and trust) and the corporate image. There appears to be a lack of studies using attitude as a mediating variable between predictors (brand architecture, CSR, internet marketing, trust, perceived value) and corporate image in past studies.…”

Section: Literature Reviewmentioning

confidence: 99%

Intervening Effect of Attitude on the Relationship between Selected Determinants and Corporate Image

Rattanaphan¹,

Mat²

2014

IJTEF

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Abstract-Despite the profitable revenue reported by direct selling industry, the corporate image of these companies has been negative and deteriorating. This is partly attributable to the increasing number of pyramid schemes and frauds which had led to the negative attitude of the consumer towards direct selling, and tarnished the image of the direct selling company in recent years. Hence, the main objective of this study is to examine the intervening effect of attitude in the relationship between the selected determinants and corporate image of direct selling companies in Thailand. A total of 900 questionnaires was distributed to direct selling customers, and 612 were collected back, representing a response rate of 68%. A final 532 usable questionnaires were analysed using structural equation modelling (SEM). This study found a full mediating effect of attitude between perceived value and corporate image. However, attitude was a partial mediator when tested for linkage between trust and corporate image while attitude does not mediate in others. The finding of the study is discussed in the perspective of its implications in direct selling context.

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Interpersonal and political trust: modeling levels of citizens' trust

Cited by 38 publications

References 38 publications

Voter empowerment for emerging democracies: Mobilising the marginalised in Peru

Voter empowerment for emerging democracies: Mobilising the marginalised in Peru

The Influence of Political Marketing Using Social Media on Trust, Loyalty and Voting Intention of the Youth of South Africa

Intervening Effect of Attitude on the Relationship between Selected Determinants and Corporate Image

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