Interpersonal Relations and Social Actions on Live Streaming Services. A Systematic Review on Cyber-social Relations

Scheibe, Katrin; Zimmer, Franziska; Fietkiewicz, Kaja J.; Stock, Wolfgang G.

doi:10.24251/hicss.2022.410

Cited by 6 publications

(3 citation statements)

References 68 publications

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“…In addition to entertainment, socialization and in-person communication are common reasons for both streamers and watchers to use live streaming platforms. Because viewers' intentions to watch are always influenced by their interactions with the streamers, the relationship between the streamers and their viewers constitutes the performer's social capital (Scheibe et al, 2022). Revi has stated that the conversations he has while streaming fuel his passion for being able to entertain people (while carrying out sales persuasion).…”

Section: Live Stream Commerce and Its Implicationmentioning

confidence: 99%

Live streaming commerce as communication media at Social Bread

Dinansyah,

Susilo,

Berto

2024

Bricolage

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Live streaming commerce is the most up-to-date promotional tool connecting sellers and buyers. Social Bread utilizes this phenomenon as an institution that provides services for businesses to optimize product sales through the live-stream commerce method. Social Bread is a medium that bridges the buying and selling process. Much research on similar topics has been conducted, especially from China and the United States. However, little has been done in Indonesia, even though Indonesian businesses and society widely use this feature. This research aims to determine how live-streaming commerce is implemented and how the institution implementing live-streaming commerce becomes a communication medium for conveying messages to the audience. This research uses a qualitative case study methodology through interview techniques with the CEO, VP Operations, and Streamer from Social Bread. As a result, live streaming commerce embodies the Communicator – Medium – Communicator communication process, namely the business represented by the Streamer as the Communicator, an online shopping platform with live streaming features mediated by Social Bread as the medium, and the audience as the Communicant. The process of preparing live-stream commerce on Social Bread starts from implementing the client's brief by the Streamer to get the predicted results: increasing sales from live streaming. The consumers' cognitive responses previously in the audience are recorded, and a report is made to be presented to the client as evaluation material.

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Section: Live Stream Commerce and Its Implicationmentioning

confidence: 99%

Live streaming commerce as communication media at Social Bread

Dinansyah,

Susilo,

Berto

2024

Bricolage

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“…Moreover, even today this gaming area still represents the majority of research regarding this platform (Chae & Lee, 2022;Gasparetto & Safronov, 2023;Kohls, Hiler & Cook, 2023), as many video game academics rely on Twitch for their observations (Alvarado & Arbaiza, 2022;Condis, 2023;Ashley et al, 2023;Yildiz, Haktanir & Saritepeci, 2023). Despite this situation, the ways in which streamers and the community interacted soon drew the attention of academia (Hamilton, Garretson & Kerne, 2014;Olejniczak, 2015;Ford et al, 2017;Nakandala et al, 2017;Scheibe et al, 2022;Dutt & Graham, 2023). Later, some studies focused on the social aspect by comparing this platform to other services (Hamiton, Garretson & Kerne, 2014;Vandenberg, 2022;Lorgeoux & Divakaran, 2023), while others focused on the audience (Gandolfi, 2016;Hu, Zhang & Wang, 2017;Lessel, Altmeyer & Krüger, 2018;Kneisel & Sternadori, 2023).…”

Section: Twitchmentioning

confidence: 99%

From gamer niche to mainstream media: Twitch’s most popular media figures and content

Castro-Agirre,

Martínez-Fernández

2024

Communication & Society

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This article presents the main features of the Spanish streamers with the most followers on Twitch, as well as their content. The aim of the research is to identify the streamers who hold the most appeal for young people on one of the social networks that has experienced the highest growth in recent years. To this end, based on the selection of the main profiles in terms of number of followers, along with other indicators that help to categorise the content, a portion of the platform’s most influential offering has been analysed. The results show that young people have created a personal space on this platform with features that belong exclusively to their age group, which are part of their youth culture. The streamers act as figureheads by offering spontaneous content to which young people can relate, and the interaction enriches the experience and reinforces a sense of community. Moreover, the latter aspect is essential to the success of the platform, as it occurs at a crucial moment when identity and relationships with peers take on special importance. Our analysis reveals a gender bias consistent with other international research. This is evidenced by the scarce presence of women as content creators, which is an unbalanced distribution that occurs on a national and global scale.

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“…Prior reviews show the relation and social actions in game streaming from streamer and viewer's aspects separately. However, such work fails to demonstrate the entire process of live streaming in a holistic manner to reveal detailed interactions and underpinning drivers of the live streaming marketplace (Scheibe et al, 2022). This review considers the interaction between streamer, viewer, and platform as key level of analysis to determine broader generalizations across commercial impacts of live streaming.…”

Section: Motivations For Conducting An Slrmentioning

confidence: 99%

The commercial impact of live streaming: A systematic literature review and future research agenda

Kapitan

Phillips

2023

Int J Consumer Studies

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Live streaming allows streamers and viewers to watch, create, and share videos in real time on topics from gaming, shopping, and social channels to tourism and entertainment. It is distinct from earlier forms of social media in that it allows for real‐time interaction and is extremely synchronous. That makes live streaming an important new area of enquiry. Yet live streaming platforms, streamers, and scholars lack an informed structure from which to build more holistic understanding and strategy. Following the theory–context–characteristics–methodology framework, we undertake a framework‐based systematic literature review of 89 articles to source, review, and synthesize disparate findings in the arena of live streaming and live streaming commerce users' motivation and interactions. A dual stimulus–organism–response integrative framework is developed to further explore the characteristics of interaction and motivation factors. A future research agenda highlights areas of research focus that are critical next steps for scholars.

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Interpersonal Relations and Social Actions on Live Streaming Services. A Systematic Review on Cyber-social Relations

Cited by 6 publications

References 68 publications

Live streaming commerce as communication media at Social Bread

Live streaming commerce as communication media at Social Bread

From gamer niche to mainstream media: Twitch’s most popular media figures and content

The commercial impact of live streaming: A systematic literature review and future research agenda

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