This article explores the complexities of disseminating ethnographic research within a field that is already saturated by pervasive cultural systems of representation. People with anorexia are inescapably enmeshed in a whole range of fields that defme and represent them, including academic writings, psychiatry and popular imaginings. Although these fields are wide (ranging from discursive constructions and to a much lesser extent ethnography), this analysis argues that there is one dominant trope that underpins popular representations of anorexia. It is through the detailed analysis of the public dissemination of this research, of the meeting between ethnography and the print media, that I demonstrate how people with anorexia come to be known through images and words associated with primitivism. Such a reductionist account reproduces the visual spectacle associated with emaciation, and ignores the profound embodied sensations of power and suffering that are central to experiences of anorexia.
Introduction: the spectacle of thinnessIn Critical Anthropology Now (1 999) Marcus characterises the distinctive tenor of the papers in the volume as being 'in the strangeness of the positions in which a number of the writers found themselves in the field ' (1999: 3). This strangeness, he argues, does not stem from the once traditional location of the fieldworker in an exotic place of difference. On the contrary, the strangeness comes from the loss of this condition, from 'being immersed in writings, inquiries, and commitments that precede one, surround one, and to which one must define a relationship precisely in order to pursue one's ethnographic endeavours ' (1999: 3 [my emphasis]). How, for example, does James Faubion (1999) disentangle the Branch Davidiamaco events from the media coverage by which it was saturated? Faubion problematises the complexities of these intersecting domains, of history and story, of act and representation, in order to write about the extraordinary cultural production of the event. It is a similar problematisation that this paper explores-f how to do fieldwork with groups of people who have already been defined by pervasive cultural systems of representation.It is hard to disentangle the myriad of assumptions that circulate around anorexia. It has, in the words of Appadurai, its own 'social life ' (1986). These assumptions have a strong hold on the public imagining of this 'disorder', and it seems as if everyone has some familiarity and hence an opinion on the topic. As Bray (1996) suggests, there is an almost endless stream of interpretations on anorexia: it is a regression to childhood; an inability to THE AUSTRALIAN JOURNAL OF ANTHROPOLOGY, 2004, 15: 1,95-104 96 THE AUSTRALIAN JOURNAL OF ANTHROPOLOGY deal with adulthood; an issue of control and resistance against a universal backdrop of female subordination; a genetic predisposition; a biological dysfunction; the fault of the media promulgating images of thin models as the ideal body type; a result of 'toxic' families, and even, as the famil...