“…Cohen, 1985;Dahles, 2002;Holloway, 1981;Jensen, 2010;Macdonald, 2006;Scherle & Nonnenmann, 2008;Weiler & Yu, 2007; for others, see Weiler & Black, 2015), as well as on visitors' satisfaction with guided tours (e.g. Arnould & Price, 1993;Ballantyne, Packer, & Sutherland, 2011;Bowie & Chang, 2005;Chang, 2006;Holloway, 1981;Huang, Hsu, & Chan, 2010;Hughes, 1991;Wolf, Stricker, & Hagenloh, 2013;Wong, 2001; for others, see Weiler & Black, 2015), that together provide a platform from which to examine how the guide's brokering role is and could be used to facilitate memorable experiences for tour participants. In the present paper, the terms 'mediator' and 'broker' are used interchangeably to include any active attempts by a guide to broker the experience, and may range from decisions about where and when to access a site, community or destination, to verbal communication, to role-modelling, to intervening and controlling what tourists see, hear and do.…”