Interrelation Multifactors of MICE Destination to Tourist Revisit

Abstract

This paper presents a study on the multi factors of MICE destination by explaining how the tourism system approach implemented in a role of tourism destinations and its affects to the MICE industry as sub sectors. The MICE destination is influenced by multi factors where defined as product of MICE destination, satisfaction, image, promotion and its effect to tourist revisit. The result of research shows that promotion contributes the biggest effect to Revisit, both directly as well as indirectly through image. It means that tourist visit to Bali for MICE destination can be enhanced through promotion.

Niche Theory Analysis of Sustainable Strategic Relationships among MICE Destinations: A Case of New Zealand

“…Qu and colleagues studied the competitiveness of Hong Kong as an international conference destination and concluded that accommodation, convention facilities, accessibility, safety and infrastructure systems were perceived as important site selection criteria [35]. Mahadewi, Bendesa and Antara investigated seven indicators -meeting facilities, hotels, accessibilities, entertainments, infrastructure, and airport facilities as latent exogenous variables of Bali as a MICE destination [17].…”

“…Current MICE destination competitiveness studies have been mainly focused on the criteria and/or attributes to satisfy the consumer from the demand-side [10][11][12][13][14][15]. They have also look at a destination's brand strategies for its attractiveness [16][17] by considering (re)visits, attracting business events as much as pos-sible, thus leading to fierce competition among destinations, but these are not integrated destination development strategies but short-term opportunistic strategies [18]. Thus, differentiated strategies should be developed by investigating what events are best for their destination, ones that best fit the existing infrastructure, markets and products, so that the destination is able to establish desirable competitive and co-existing circumstances by avoiding unsustainable competition.…”

Niche Theory Analysis of Sustainable Strategic Relationships among MICE Destinations: A Case of Four Cities in Waikato and Bay of Plenty Regions of New Zealand

“…Qu and colleagues studied the competitiveness of Hong Kong as an international conference destination and concluded that accommodation, convention facilities, accessibility, safety, and infrastructure were important site selection criteria [36]. Mahadewi, Bendesa, and Antara investigated seven indicators, namely, meeting facilities, hotels, accessibility, entertainment, infrastructure, and airport facilities, as latent exogenous variables of Bali as a MICE destination [17].…”

“…Current MICE destination competitiveness studies have mainly focused on the criteria and attributes to satisfy the consumer from the demand side [10][11][12][13][14][15]. They have also examined a destination's brand strategies for its attractiveness [16,17] by considering (re)visits and attracting business events, thus leading to fierce competition among destinations; however, these are short-term opportunistic strategies rather than integrated destination development strategies [18]. Thus, differentiated strategies should be developed by investigating what events best fit the existing infrastructure, markets, and products of a destination, so that the destination is able to establish desirable competitive and co-existing circumstances by avoiding unsustainable competition.…”